Gameon Entertainment Technologies (GET.C) finished its acquisition of InPlay Labs as per an asset purchase agreement they signed into February 4, and more specifically picking up their proprietary tech, FanClash.
FanClash uses real-time fantasy technology to create gameplay around live events. A tournament like the World Cup could theoretically have 64 different individual fantasy contests, with features that boost power up points or trade players in-game, instead of one one tournament-long contest using this technology.
“The acquisition of FanClash strengthens our tech stack and provides us with an opportunity to broaden our market footprint as we enter the flourishing fantasy sports industry. Given the inherent similarities of our companies to maximize fan engagement, the implementation of FanClash’s technology will be complementary and synergistic to our core business. We have already commenced go-to-market efforts and are encouragingly receiving initial traction from customers, which we are confident will lead to imminent executed deals. This new year will be an inflection point for Gameon as we look to sign on new customers and increase revenues by continuing to grow our work force, discover accretive ways to enhance our technology and begin to commercially scale globally,” said Matt Bailey, Gameon chief executive officer.
GameOn Entertainment offers white label options to some of the biggest sports, media and entertainment companies. They offer a level of interaction to a mix of reality TV, sports, streaming platforms, and more with white level prediction games, fantasy games and NFT-based games. Gameon has secured revenue-generating partnerships with global companies including NBCUniversal, Bravo and MX Player.
InPlay is their latest acquisition in a series of seemingly monthly acquisitions, and this company has been growing swiftly. FanClash was originally created by the team behind the hit app UFL, which had 1.6 million users and 14 million plays while being featured as the number one sports app in 24 countries.
The integration of FanClash’s technology is expected to give GameOn the opportunity to get involved in the world of fantasy sports and entertainment market. The company intends on attaching its white label strategy and offering real-time fantasy technology to their usual bevy of customers to drive revenue and licensing. They’re also going to extend it beyond just sports, but also other verticals like reality TV, news and elections.
—Joseph Morton
