Capital Markets Program
Equity.Guru believes in one very important rule when it comes to sharing information about investment opportunities in the North American markets: Honesty is the most important marketing tool there is.
The Legitimacy Play
That may seem a bit on the nose, like something any marketer would say, but in reality, honesty is often the first victim of a push to get eyes on a story.
We don’t ‘sell’ client companies to our readers, and we don’t ‘sell’ our favour to those companies.
We charge companies to pay attention to them, telling both those clients and our readers that we are committed to the process of being open, honest, and clear to all concerned.
If a client company does the wrong thing, it’s important we don’t hide the fact, because when we have positive things to say about that company, we want our readers to trust in those words, knowing we haven’t sold them out in the past.
So, yeah, we provide market awareness programs, but those are only effective when part of a three-pillared commitment from client, publisher, and reader, that we treat each other with respect, trust, and integrity.
What We Do
What We Don't Do
No punches pulled, no BS accepted, no investor left behind.