Capital Markets Program
Get your story in front of investors — without insulting their intelligence.
Equity.Guru has been covering Canadian public markets since 2015. In that time, we’ve learned that the most effective investor awareness doesn’t come from telling investors what to think. It comes from giving them a reason to pay attention.
Our Capital Markets Program works with selected public companies to build market awareness through credible analysis, interviews, video and multi-platform distribution — backed by more than a decade of experience covering Canada’s public markets.
The Legitimacy Play
Equity.Guru believes in one very important rule when it comes to sharing information about investment opportunities:
Honesty is the most important marketing tool there is.
That may sound obvious, but honesty is often the first victim when the pressure is on to get eyes on a story.
We don’t sell client companies to our readers, and we don’t sell our favour to those companies.
Companies engage Equity.Guru to pay attention to what they’re doing. Our job is to understand the story, examine it, explain it and put it in front of investors who may otherwise never encounter it.
That distinction matters.
If a client company does something we don’t like, we don’t pretend otherwise. When we have something positive to say, we want our readers to know we mean it.
Market awareness only works over the long term when the company, the publisher and the investor are treated with respect.
What We Do
Articles & Analysis
A press release tells investors what happened. We help them understand why it matters.
Equity.Guru produces written coverage that puts company developments into context, examining the business, management, assets, sector, valuation, catalysts and risks in language investors can actually understand.
The objective isn't simply another piece of content. It's a better understanding of the investment story.
Interviews
Sometimes the best person to explain a company is the person building it.
Our interviews give executives the opportunity to discuss their company, strategy, market and milestones directly with investors while giving our audience the opportunity to hear management's story in their own words.
Extended Publishing Network
Equity.Guru is part of a broader network of independently branded publishing properties.
When appropriate, that network gives us the ability to extend the distribution of company content beyond Equity.Guru itself, reaching additional audiences through multiple digital properties while maintaining the identity and audience of each publication.
Video
Investor attention increasingly lives beyond the written page.
Equity.Guru creates and distributes video content designed to make complicated company and market stories accessible, engaging and shareable across digital platforms.
Email Distribution
Publishing something is one thing. Getting it in front of people is another.
Equity.Guru has built a substantial email subscriber base that gives us the ability to put relevant company content directly in front of an established audience of market participants rather than simply publishing it and hoping someone finds it.
Social Distribution
Our content doesn't stop at Equity.Guru.
We use our established presence across social platforms to extend the reach of articles, interviews and video, bringing company stories into the places where investors are already discovering and discussing public companies.
More Than Distribution
Getting attention is useful. Knowing what to do with it is considerably more valuable.
Equity.Guru founder Chris Parry brings decades of experience in journalism, media, business and the public markets to the companies we work with.
That experience allows our relationships to go beyond simply producing content. We work collaboratively with management to examine messaging, positioning and market strategy — identifying where a company's story is connecting, where it isn't, and how it can be communicated more effectively.
Sometimes the most valuable thing we can tell a client isn't what they want to hear.
That's part of the deal.
Why Equity.Guru?
There is no shortage of places willing to publish a company's press release or repeat its investor deck.
That’s not what we built Equity.Guru to do.
We’ve spent more than a decade covering public companies, interviewing management teams, examining deals, questioning valuations and explaining complicated investment stories to ordinary investors.
We combine that market experience with:
- Original articles and analysis
- Executive interviews
- Video content
- An established email subscriber base
- Social media distribution
- A network of additional publishing properties
- Market messaging and business strategy experience
The result is an investor awareness program built around credible content and intelligent distribution, rather than noise.
What We Don't Do
Pump
Paying Equity.Guru does not buy a positive opinion.
Our credibility with investors is the reason our coverage has value in the first place. Sacrificing that credibility to make a client happy would eventually make the program worthless to everyone.
Tell readers to buy or sell your stock
That decision belongs to the investor.
We provide information, analysis and context. Investors perform their own due diligence and make their own decisions.
Hide Commercial Relationships
If a company is an Equity.Guru client or has paid for coverage, we disclose it.
Transparency isn't an inconvenience. It's part of maintaining the trust that makes investor awareness work.
Short the stocks we write about
Ever.
Think Your Company Is a Fit?
We’re selective about the companies we work with because our reputation and yours become connected when we enter into a relationship.
If you’re building a legitimate public company, have a story worth telling and want to reach investors through credible content rather than empty promotion, we’d like to hear it.