GameOn Entertainment Technologies Inc. (GET.C) announced today that it has partnered with Gaming Society.
“We’re excited to partner with Gaming Society to elevate women’s sports and educate consumers about sports betting through gamification…Despite women making up 40% of all athletes, they only receive 4% of media coverage, so it’s imperative platforms like Gaming Society help level the playing field through innovative, democratized fan engagement,” said Matt Bailey, GameOn CEO.
Launched in June by Naismith Memorial Basketball Hall of Fame inductee Kevin Garnett and Players’ Tribune Cofounder Jaymee Messler, Gaming Society is a content and gaming platform. Gaming Society is intended to amplify fan engagement using games, betting, athlete integration, and immersive social experiences while educating and empowering bettors. In doing so, Garnett and Messler hope to democratize sports betting so every fan has the tools and knowledge they need to have “skin in the game.”
On August 2, 2021, Gaming Society announced that it had partnered with the WNBA Players Associations for its “Bet On Women” campaign. This campaign was meant to promote fan engagement, develop new audiences, and increase visibility for women athletes via betting and gamification. Through this campaign, Gaming Society was able to explore partnerships that would encourage bettors to engage with women’s sports.
More specifically, the campaign’s platform was used to educate fans and emphasize inclusivity while integrating fans’ favorite teams and players. Ultimately, this was intended to bring on new fans and energize existing fans of women’s sports.
Getting back to the news at hand, GameOn’s partnership entails predictor games that will enable fans to make free-to-play bets on women’s sports. These sports include the WNBA, NWSL, Women’s Premier League, W Series, and Premier Hockey Federation, to name just a few. Gaming Society will license GameOn’s proprietary technology to power the company’s fan engagement initiatives.
Both companies will also share in all revenue generated from the platform, such as sportsbook affiliate and sponsorship. Furthermore, Gaming Society has agreements in place with multiple leading sportsbooks. Additionally, the beer brand Michelob Ultra recently committed $100 million towards the marketing of women’s sports. This is recognized as the largest known single financial commitment by any brand to women’s sports initiatives.
“Sports betting is a great fan engagement tool, especially as we continue to elevate women’s sports and leagues…Partnering with GameOn makes it even easier for fans to further their interest in Gaming Society and their favorite leagues, teams, and athletes,” said Messler.
It is worth noting that betting on women’s sports is a growing market, evident by its popularity during the recent 2020 Tokyo Olympics. According to DraftKings, four of the most bet on sports at the 2020 Tokyo Olympics were women’s teams from America, with women’s basketball, women’s soccer, women’s tennis, and indoor volleyball placing second, third, sixth, and ninth, respectively.
Furthermore, according to a study carried out by the insight agency Two Circles on behalf of the Women’s Sport Trust, women’s sports could generate more than £1 billion per year by 2030. Currently, women’s sports generate approximately £350 million per year, however, an increase in broadcast rights, sponsorship deals, and ticketing would make it one of the fastest-growing sectors in the sports industry.
GameOn’s share price opened at $0.33, up from a previous close of $0.30. The Company’s shares are up 6.67% and were trading at $0.32 as 0f 10:33 AM ET.
