On May 28, 2019 Yield Growth (BOSS.C) announced that its 100% owned subsidiary, Wright & Well, has developed a dedicated line of cannabidiol products which will be manufactured in California in the summer of 2019.
Yield Growth’s Urban Juve offers a suite of hand-crafted, daily use cosmetic and therapeutic products made of Cannabis Sativa hemp root oil, high quality essential oils and all-natural ingredients.
Yield Growth intends to disrupt the $4.2 trillion wellness market, by “connecting ancient healing with modern science” using hemp and cannabis-infused products
The Wright & Well collection contains less than 0.3% THC, in compliance with the US Farm Bill for legal sale across the U.S.
In December, 2018 the U.S. Congress and Senate approved the $867 billion Farm Bill blowing the door open for hemp and CBD companies.
CBD – a non-psychoactive cannabis compound – is derived from both marijuana plants and hemp. It is gaining traction in the health and wellness sector for treating a dazzling array of ailments including inflammation, chronic pain and arthritis.
When de-regulation coincides with surging global demand, it’s typically a big win for consumers while creating opportunities for corporations nimble enough to adapt to the new rules.
Example: In the 1960s the Civil Aeronautics Board managed flight routes and set airline prices – guaranteeing a 12% profit for any flight that was at least 50% full. As a result, airline travel was expensive. By 1977, only 63% of Americans had ever boarded a plane.
In 1978, the Airline Deregulation Act saw the government exit the business, leaving safety as the only regulated component of the industry. Competition rose, ticket prices dropped, and flying became much more popular (today, 87% of American’s have boarded a plane).
The World Health Organization has recommended de-scheduling CBD as a controlled substance among its 194-member states.
“The era of hemp prohibition is over,” confirmed Jonathan Miller – a lawyer with the lobbying group US Hemp Roundtable.
Full Disclosure: we predicted that the 2018 Farm Bill was a buy-signal for gold.
So far, that turned out to be a crap call.
The new Wright & Well CBD line includes:
- CBD Full Spectrum Tinctures
- Body Balm
- Body Gel
- Body Oil
We mentioned earlier that deregulation requires corporations to be nimble.
But “nimble” doesn’t do Yield Growth justice.
If Steve Jobs’ sperm was mixed in a Petri dish with Caroline Herschel’s eggs – with the embryo gestated in the womb of the Energizer Bunny – we’d be getting warmer.
“Cannabis will require an entirely new way of branding,” stated Green in a 2018 Georgia Straight interview. “Cannabis lifestyle brands could be disruptive to several sectors, including the wellness industry, makeup, and leisure.”
Green and her team are creating cannabis-based products for lucrative market niches that other cannabis companies are not focussing on.
In its 6-month existence the stock of this $47 million company has risen about 300% while generally kicking ass:
BOSS hits 400 Oregon stores
BOSS passes Health Canada testing
BOSS launches 3 hemp-based skin products
BOSS CEO Penny Green explains biz model to Chris Parry
BOSS blends CBD and THC
BOSS tackles the hangover
BOSS launches 10 skin care products
BOSS enters China
BOSS develops hemp root oil products
BOSS launches scented oils
BOSS expands further into China
Yield Growth’s formulations are founded on Ayurvedic wellness principals, and include Cannabis Sativa Root Extract as a key ingredient, made using Yield Growth subsidiary Urban Juve’s patent pending extraction technology.
BOSS has sourced fully certified organic CBD distillate with less than .3% THC from a well-established U.S. hemp company that has fair trade relationships with farmers.
The CBD is extracted from organic, pesticide-free hemp flower, using an alcohol extraction method, yielding full spectrum CBD oil with all the cannabinoids and terpenes known to create the “entourage effect.”
The “entourage effect” is not the tendency to act like an asshole when you are in public with a group of friends.
The concept – identified in 1998 by an Israeli doctor – is a mechanism by which non-psychoactive cannabis compounds modulate the overall psychoactive effects of the plant.
The CBD products will be manufactured at an FDA registered laboratory and manufacturing facility in California.
Yield Growth is currently building a CBD product-specific B2C e-commerce website to take consumer orders, and a B2B portal to process retail orders, using the architecture of its recently launched e-commerce platform.
“The supply chain, manufacturing and fulfillment processes we have set up in California are scalable, and will allow us to manufacture and sell many CBD products beyond our Wright & Well brand,” states Green, “Within a few months we will have product manufacturing and distribution channels set up for all three legal streams in the cannabis industry: non-cannabinoid hemp, hemp-derived CBD, and full THC.”
The Yield Growth Corporation is a potential acquisition target for larger companies,” stated MarijuanaStox, “including Estee Lauder, and Procter & Gamble.”
Full Disclosure: Yield Growth is an Equity Guru marketing client, and we own the stock.
