|Saying that Yield Growth (BOSS.C) stock has been on a “bit-of-a-run”, is like saying that U.S. President Donald Trump occasionally struggles with “truthiness”.
It is a wild understatement.
We introduced Yield Growth to Equity Guru readers on December 21, 2018, telling you that, “Yield Growth’s CEO, Penny Green has developed a portfolio of cannabis-based “wellness formulas” – under the Urban Juve brand – with a dedicated range of skin and body care formulations.”
“Cannabis requires an entirely new way of branding,” stated Green, “Cannabis lifestyle brands could be disruptive to the wellness industry, makeup, and leisure sectors.”
Since then – the stock has been trading like a champ.
On January 10, 2019 BOSS announced that it is launching three hemp-based skin care products next week under the Urban Juve brands:
· Vitalize Daily Face Moisturizer
· Balance Daily Face Moisturizer
· Align Daily Face Moisturizer.
This follows last week’s announcement that nine of Yield Growth’s products passed Health Canada’s stability and preservative tests.
All of these products include hemp root oil and produced with the company’s proprietary patent-pending extraction process.
Health Canada’s stability testing, challenges the quality of the product under different environmental factors like temperature, humidity and light to determine a product’s shelf life.
Urban Juve, Yield Growth’s subsidiary, has filed 11 provisional patents in the US to guarantee intellectual property rights on its extraction process and derivative formulas.
Health Canada’s approved products
- Pain balm
- Sports spray
- Topical analgesic
- Sexual lubricant
- Lip gloss
- Vitalize body exfoliant
- Balance body exfoliant
- Align body exfoliant
Yield Growth has been trading publicly for just over there weeks.
In a field (wellness) where product development can take years – not months – we’ll hazard a guess that the BOSS IPO was timed to coincide with a back-logged crescendo of significant news releases.
Which is another way of saying, “There is an optimum time to go public – and BOSS nailed it.”
In fact, the Yield Growth team, including Green, is renowned for deep understanding of market sentiment – and how to build buying momentum.
The DNA of Yield Growth’s directors and officers can be traced to monster companies including M.A.C Cosmetics, Aritzia, Skechers, Best Buy, Future Shop, Pepsi and Coca-Cola.
The 3 new batches have already rolled off the assembly line and are “undergoing final microbial testing”, which takes 5-7 days. The products will require “quality assurance work” to assure they are consumer ready.
These hip health-care products are made with proprietary technology containing hemp oil and are made without parabens, mineral oil, sulphates, artificial fragrances, dyes or formaldehyde.
Below you see a. The world’s-coolest-Mom, b. The world’s-most-introspective-stripper or c. Prague’s new comptroller.
Whatever she’s doing – it’s working.
“Once the development work is complete,” stated Green, “the potential profit margins on these products are high. We also expect to make healthy returns on our future planned cannabis infused topicals.”
The suggested retail price for Urban Juve moisturizers will be around $65 per unit, whereas the cost per unit for raw ingredients, packaging and manufacturing is under $8.
According to the 2016 Marijuana Business Factbook, “profit margins for concentrates and infused products in the cannabis sector are estimated at around 32% – significantly higher than those typically realized by alcohol, soft drinks, and cigarettes.”
Urban Juve typical product development:
- Research & development
- Sourcing high-grade raw materials
- Design manufacturing protocols
- Bench scaling product formulations
- Stability testing
- Preservative challenges
- Package stability testing microbial quality assurance
The diligent application of this process promotes compliance with Health Canada product and packaging regulations.
Vitalize Daily Face Moisturizer promotes deep hydration for normal to dry skin, using rich essential oils which encourages circulation for a natural glow.
Balance Daily Face Moisturize provides soothing hydration for sensitive skin, using juniper berry, rose water and jasmine which fight the toxins and irritants that cause skin redness.
Align Daily Face Moisturizer bestows purifying hydration for oily skin, using antibacterial essential oils.
All of the moisturizers are made with hemp oil and hydrate.