Tiidal Gaming’s (TIDL.C) Sportsflare locks down licensing agreement

Bridging the Gap

$10.17M Market Capitalization

Tiidal Gaming Group Corp. (TIDL.C) announced today that Sportsflare, the Company’s wholly-owned technology division, has entered into a licensing agreement with Bayes Esports Solutions GmbH. To provide some background, Bayes is a German-based world-leading data provider in the global Esports industry, recognized for its BEDEX data platform.

“Odds providers often rely on unofficial and unreliable data scraping and we aim to fill that void through this agreement. We will now be able to provide sportsbooks with an enhanced end-to-end offering that is integrated with high-quality data, which enables us to offer a more competitive product,” said Max Polaczuk, Chief Technology Officer of Tiidal Gaming.

Through exclusive data rights, Bayes is able to offer real-time live data for popular Esports titles, including League of Legends, CS:GO, and Dota 2. As previously mentioned, the company is credited for the development of BEDEX, its independent data marketplace. BEDEX is intended to allow game publishers and tournament organizers to sell in-game data to bookmakers, media, pro teams, and more.

In Sportsflare’s case, the division will use live data from Bayes to further develop its suite of Esports odds products, including Betbuilder, pre-match and in-play odds, and player proposition markets. As referenced by Mr. Polaczuk, odds providers typically rely on data scraping, which involves importing or pirating information from a website.

Data scraping is seen as one of the most effective ways of pilfering data from the web. While data scraping is used for a wide range of activities, it is especially valuable for odds providers. With this in mind, there is no shortage of odds providers on the internet, however, data scraping is often subject to a six to eight-second delay. On the other hand, official sportsbooks like Sportsradar are able to distribute real-time data to operators.

“We’ve observed them grow for a while and are looking forward to having this dynamic team push both innovation and integrity for esports betting service globally. We’re happy to equip them with industry-leading esports live data and tools to realize their vision,” said Amir Mirzaee, COO and Managing Director at Bayes Esports Solutions.

Seeing as Bayes’ BEDEX uses official live data and does not rely on scraping, Sportsflare will be able to provide real-time data. This same data will protect Sportsflare from errors, improve risk management, and increase product granularity, according to the Company. Ultimately, this agreement will allow for the creation of in-play Esports wagering products such as Sportsflare’s Flash Markets.

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Early last month, on June 8, 2022, Sportsflare announced the release of Esports 3.0, the division’s new end-to-end Esports betting solution. Through Esports 3.0, Sportsflare will enable bettors to place flash bets for major Esports titles, including League of Legends and Dota 2. For context, flash bets will allow bettors to wager on in-game outcomes multiple times within a single match.

In addition to using live data supplied by Bayes, Sportsflare’s products will be distributed to Bayes’ Esports client network, which consists of Tier 1 sportsbooks. Moreover, Tiidal will be paid a monthly fixed fee for Sportsflare’s products and will receive a revenue share of all betting activity from the end client.