Fansunite Entertainment (FANS.C) has given an update on their subsidiary American Affiliate (AmAff) success during the 2022 NCAA Division I Men’s Basketball Tournament (March Madness).

AmAff produced CAD$1.88 million in revenue from its betting affiliate network during March Madness, with margins over 30%. In terms of retail activation, their Betting Hero brand guided ambassadors to dozens of sportsbooks, bars and other venues across 14 states, to help thousands of consumers through creating, funding and betting with an online sportsbook in March.

“Our American Affiliate division continues to deliver strong operational results around major U.S. sporting events, highlighted by the revenue generated by the team over the span of the first two weekends of the NCAA Men’s Basketball Tournament. March Madness is one of the most anticipated and viewed sporting events in the United States, and naturally, it is immensely popular among sports bettors, which bodes well for AmAff’s betting affiliate operations,” said Scott Burton, CEO of Fansunite.

When you factor in that millions of people tune in for the NCAA’s March Madness every year, that marks a considerable opportunity for this company to make serious coin. According to Sportsmediawatch.com, CBS and Turner Sports have an average of 9.12 million viewers through the first weekend of the tournament, which was up 12% from last year and the largest average since 2017.

“The revenue that we generated during the first two weekends speaks to our scale and capability in the U.S. market and underscores our broader potential as the U.S. continues to expand legal online betting opportunities for consumers,” said Chris Grove, CEO of American Affiliate.

—Joseph Morton