FansUnite Entertainment (FANS.C) announced today that it has entered into a licensing agreement with Money Line Sports to launch the online sports betting portal,  before the upcoming professional football season.

“The new digital betting portal will showcase FansUnite’s advanced gaming applications that will be equipped with Money Line’s top-tier streaming media solutions and robust sports content, resulting in a synergy that can capitalize on the betting interests of football fans and bettors…Given the rising popularity of online sports betting, we are pleased to be working with the Money Line team on creating the ultimate betting experience for sports enthusiasts through the new joint wagering platform,” said Scott Burton, CEO of FansUnite.

According to, Europe’s sport betting market is expected to see considerable growth in 2021, reaching a compound annual growth rate (CAGR) of 9.20% between 2021 and 2025. Moreover, the European sector is estimated to reach €29.3 billion by 2022. With this in mind, the number of active users on sports betting platforms has increased by more than 50% following the onset of the pandemic. In particular, the European sports betting market is expected to grow rapidly once the professional football season begins due to the sport’s popularity in countries like Spain, Italy, Germany, France, and the United Kingdom.

Money Line Sports is an Ontario-based company, however, the company is positioned within the European markets to provide premium streaming sports content and wagering technology. In accordance with FansUnite’s latest agreement, Money Line will become an approved white-label partner and operator of the Company’s proprietary online gambling solutions. On the other hand, FansUnite will integrate Money Line’s proprietary streaming media OTT platform and content into its own sportsbook and casino offerings.

Through FansUnite’s gaming applications, Money Line’s media platform will provides its users with an enhanced gambling experience via original live streaming content, premium insights, live odds feeds as well as betting tools and data for sports betting. Furthermore, the platform will employ a subscription-based pay-for-view framework featuring premium sports content, a television show, and an affiliate marketing business focused on customer acquisition for sports betting in Europe and other legal jurisdictions.

Together, we expect to create a one-of-a-kind wagering platform that we expect will raise the bar for the international sports betting market through a truly interactive and engaging sports betting experience. This move will quickly solidify Money Line’s unique value proposition within the gaming sector providing subscription based live streaming sports, wagering in legal jurisdictions and the use of our licensed Blockchain digital currency, “Bettor COIN” and the rewards coin “BOOKIE” ($BOOK) to improve KYC, AML and reduce credit card chargebacks as a soon to be publicly traded company,” stated B. Michael Friedman, Founder of Money Line Sports Inc.

FansUnite’s wagering system will allow users to pay with cryptocurrencies as well as provide loyalty rewards for conversion from PayPal and fiat currency on the Money Line Network. Ultimately, FansUnite’s latest agreement with Money Line will significantly increase the speed at which reaches the market. This will provide both companies with the first-mover advantage for streaming sports content and betting with virtual currency acceptance. With this in mind, FansUnite could see noticeable growth once the platform lands in the sports betting market.

FansUnite Entertainment’s share price opened at $0.66 and is currently trading at $0.66. This indicates that there has not yet been any change following the latest news.

Full Disclosure: FansUnite Entertainment is a marketing client of Equity Guru. 

Written By:

Kieran Robertson

Kieran Robertson is an experienced writer with a passion for technology, esports, and video games. He graduated from the University of Western Ontario with a Major in English Language and Literature. After graduating, Kieran worked as a freelance writer, managing his own blog and volunteering for La Maza Magazine, a magazine startup focused on collaborating with photographers, writers, models, and designers.

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