FansUnite Entertainment (FANS.C) hires iGaming compliance experts Gaming Laboratories International to open doors into new markets


FansUnite Entertainment (FANS.C), acting through its Askott Entertainment subsidiary, inked an agreement with iGaming testing lab, Gaming Laboratories International (GLI) today, according to a press release.

GLI is widely trusted by gaming regulators to certify sports wagering and land-based gaming products across the globe. The details of the deal have GLI assessing the company’s online betting offerings with compliance and certification in mind for interactive gaming systems and their standards for event wagering systems in mind.

“We are pleased to announce that we are on track to complete regulatory procedures to distribute our wagering platforms within the North American market. Our focus is to expand rapidly in the U.S. and Canada, and therefore, we are committed to obtaining favorable assessments from GLI in order to deliver our solutions to an expanded North American gaming market,” said Scott Burton, CEO of FansUnite.

FansUnite is ostensibly a sports and entertainment company offering online gaming and related products. They operate the FansUnite Sportsbook and the website of their subsidiary, McBookie Limited, which offers online betting options to the UK market. They also offer tech solutions, products and services to the gaming and entertainment industries.

GLI offers compliance testing and certification services for gaming operators in over 480 jurisdictions, spread out over six continents. In order to pass GLI’s assessment, FANS will need to pass through testing procedures for its iGaming and sports betting solutions, like the Chameleon Gaming Platform and Askott’s suite of RNG games. The subsequent nod from GLI will give FansUnite the ability to offer their online gambling products to various states in the U.S. and Provinces in Canada that require firms to be complaint with GLI’s norms.


Even though FANS is down 5.3% today, and hanging around a price point of $0.89, they could be considered an early success story of 2021, having risen from a pre-December low of $0.18.

Here’s Jodie Vance speaking with FansUnite CEO Scott Burton:

—Joseph Morton

Full disclosure: FansUnite Entertainment is an marketing client.

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