Just a few months since announcing they were merging with Askott Entertainment, a deal that brought casino gaming and daily fantasy sports access to FansUnite’s (FANS.C) sports betting platform, FANS has announced another partnership, this time with Pinnacle Solutions, an award-winning online B2B e-sports betting platform.

The deal will add Pinnacle’s e-sports data and odds feeds to the FansUnite Chameleon Gaming Platform, creating a well-rounded, soup-to-nuts, all-in-one betting and gaming service that will be licensed to third parties for a piece of the action.

According to the company, “In partnering with Pinnacle, FansUnite can now offer the best odds on esports bets for its Chameleon Gaming Platform partners, giving it a competitive advantage over other turnkey B2B esports betting products.”

To be sure, one good contract with a decent sized gaming/gambling company could bring FANS a significant monthly recurring revenue, as well as initial set up fees.

But what does it all mean?

i-Gaming betting 101: 

Currently there exist several sub-sectors within the i-Gaming world where a company can make money. You can offer online casino games, e-sports tournaments, sports betting, e-sports betting, and even something as mundane as  financial processing and compliance services.

Fans Unite opened its life with a purchase of McBookie, a Scottish online sports betting service that has growing revenue. Joining with Askott brought the ability to add online gambling solutions to the mix, and the Pinnacle partnership brings e-sports bookmaking.

If you’re a company looking to enter the online gambling/gaming world, FANS/Askott/McBookie/Pinnacle now offers something close to a complete turnkey package, which should bring some serious interest from existing and new entities that would rather carve off a percentage to a reliable data supplier than to have to go build everything from scratch.

FansUnite is, now, a complete solution.

“The next step is to effectively market the Chameleon Gaming Platform to sportsbooks,” continued [FANS CEO] Scott Burton. “We want to ramp up our B2B segment and get a guaranteed licensing fee when sportsbooks use our services. In addition, we generate additional income as our partners grow as we share in a percentage of the net gaming revenue giving us unlimited upside revenue potential. Partnering with Pinnacle will help take our B2B esports solution to a new level.”

The FANS stock price hasn’t kept track with the happenings at head office, where the early promise, of building a complete betting solution, has more or less now been completed. While it debuted at $0.40 and quickly moved up to $0.53, ongoing selling has bled the stock down to a very stable and attractive entry point at $0.23 today, good for a $36 million market cap, which is a bargain considering the Askott merger was priced in at $26 million.

Frankly, with all of the technical side of things now secured, all the remains for FansUnite to complete the mission they set out on, is to build out a sales force and deliver licensing deals going forward.

— Chris Parry

FULL DISCLOSURE: Fans Unite is an Equity.Guru marketing client, and we’ve purchased shares in the company.

Written By:

Chris Parry

A multi-Webster Award winner for excellence in BC journalism, Parry is the founder and publisher of Equity.Guru, which he built with the specific plan to blend old school reporting with stock promotion, in a way that puts the emphasis on truth, high standards, and ethics. Parry is a veteran of TV, radio, and print, and consults with public companies to help them figure out their storylines, lay down achievable milestones, and improve their communication with shareholders, while also posting regular deep dive analysis of companies in the public spotlight.

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