Naturally Splendid Enterprises (NSP.V) has come to an agreement with Flexitarian Foods Pty to use their Plantein trademark in Canada.
The trademark belongs to Australian plant-based manufacturer, Flexitarian Foods. They originally launched the brand in Australia and have since expanded to include the European Union, the United Arab Emirates and now Canada.
“We are pleased to extend our existing business relationship with Flexitarian Foods to market the Plantein brand here in Canada, building on the growing presence of the Plantein trademark. This latest strategic move to market Plantein in Canada, in addition to being the exclusive manufacturer and distributor, is pivotal for the Company. We look forward to delivering these delicious plant-based offerings to a broad range of foodservice and retail clients through our existing distribution network,” said J. Craig Goodwin, CEO for Naturally Splendid.
The term of the Plantein trademark assignment works with the exclusive manufacturing and distribution agreement the two companies originally signed for a line of meat-alternative products. The ten year deal was to handle all of Flexitarian’s manufacturing and distributing on the Canadian side, and signed August 17, 2021.
NSP originally launched the line under the NATERA brand here in Canada.
The present plant-baed entrees NSP is offering will be changed in both SKUs as well as branding. They’re offering eight (8) SKUs under the Plantein trademark including a Plant-Based; Burger; Crunchy Burger; Crumbed Tenders; Sweet Chili Tenders; Nuggets; Schnitzel (cutlet); Garlic Kiev; and a Phishy Filet.
“We have grown the Plantein brand to be one of Australia’s most popular plant-based choices. We are excited to continue expanding our business relationship with Naturally Splendid and will be incorporating many of the same strategies in Canada, that have made the Plantein brand a success in Australia,” said Evan Tsioukis, Flexitarian Foods managing director.
All of this and more plant-based entrees will be manufactured in NSP’s existing facility in Pitt Meadows, BC.
Naturally Splendid is up half a penny and presently trading at $0.03.
—Joseph Morton
