Fandom Sports Media (FDM.C) released an outline for its prediction platform launch, gamification strategy and non-fungible token reward platform to get the fans involved.
The NFT marketplace is called fandomart.com and now development teams are working on adding gamification and a rewards machine to pull in more streaming viewers to play and predict across their preferred content forms.
“Given ever escalating customer acquisition costs for all wagering platforms and the lack of fully defined data streams for esports and other forms of content, our technical team has been developing a platform that will facilitate predictions in stream or broadcasts across a spectrum of live and pre-recorded events . Fandom Sports will be casting a wide net for audience aggregation by embedding our technology with partner organizations,” according to David Vinokurov, Fandom Sports CEO and president.
The expected estimated time of arrival for gamification and rewards is early Q2, and Fandom Sports will offer monetization and customer acquisition strategies for the creator community and shareholders, and then after that’s beta testing. There’s not an awful lot of information on the marketplace site—just a landing page right now, and there’s virtually no information about the prediction markets involved, but it’s enough to draw my curiosity.
Is it enough to actually make me consider a position? Er. No. What I’m curious about is whether or not they’re going to go deeper into the DeFi space and maybe start using prediction markets like Augur. Somehow, though, I doubt it.
They’re doing well enough with NFTs as it stands.
“With the recent explosion of the different forms of content creation and fierce competition for viewers it will be imperative for content creators to deliver fun and engaging content to audiences. Our platform will assist with bridging that divide and providing new opportunities for revenue generation through unique predictive technologies with an embedded variety of multi-function NFTs. We will be leveraging our previously announced partnerships with wagering, esports, and crypto partners to cast a wide and impactful net vis-à-vis a global audience of content creators and consumers,” said Vinokurov.
According to stats compiled by Chainalysis, the NFT marketplace blew up to $41 billion in 2021. In comparison, in 2020, the global market for conventional art and antiques was $50 billion. OpenSea, one of the biggest NFT markets in the world right now, estimates that over a quarter of a million people actively trade NFTs on their platform every month on their platform. Fandom’s going to put together a team of influencers, organizations and the like to get involved in some of these growing trends in streaming, esports, sports, and broadcast content with NFTs that will allow specific cross-platform utilities.
—Joseph Morton
