ePlay Digital (EPY.C) partnered with NstaMall today to create digital products, goods and wearables from upcoming Nstamall product releases involving some of the world’s largest influencers, according to a press release.
The partnership involves cross-promotion of upcoming releases of physical products on Nstamall or in ePlay’s games.
“Each Nstamall Limited Edition Drop from our mega-influencer partners brings brand new styles and products to fans. .Working with ePlay allows those fans to expand their world from the physical to the virtual and gives access to new digital revenue streams,” says Ray Brown, founder and CEO of Nstamall.
The cross partnership deal is distinctively on-brand for ePlay Digital, which creates mobile games specializing in sports, esports and entertainment augmented reality titles. The new content created will join their chief apps to date, which include their new AR running app, Klocked.me, flagship title Big Shot Basketball and Howie Mandel mobile game collaboration – HowiesGames.com. The company has produced game titles for companies as diverse as Time Warner Cable, ESPN, Sony Pictures, AXS TV, Intel, AXN, Fiat, CBS, and more.
Nstamall thinks of themselves as a modern day QVC, offering live product exposures with the world’s top mega-influencers. The company combines shopping, interviews and performances from influencers and celebrities. Users can buy items curated specifically for their own style, as well as engage with the curators, and be rewarded for shopping. The deal with ePlay includes digital versions of product releases being made available for purchase ePlay’s platform.
The new partnership has been brought together with the support of ThreeD Capital (IDK.C).
“The products we purchase are influenced directly by the types of people Nstamall features – the mega-influencers and sometimes very niche influencers. Bringing the physical and virtual worlds together to engage through gaming, esports, social media, and commerce is exactly what Nstamall and ePlay Digital deliver,” says Sheldon Inwentash, CEO of ThreeD Capital.
Shares have been flat on the news and the company is presently trading at $0.15.