Aphria’s (APHA.T) subsidiary SweetWater Brewing Company launched their brand in Colorado today, according to a press release.
According to the Brewer’s Association, Sweetwater is considered to be one of the fastest growing and largest craft brands in the country. This Colorado expansion brings the distribution footprint lineup of seasonal and specialty beers to 27 states, plus Washington D.C. The company intends on building on Sweetwater’s presence in Telluride, Colorado, over the past four years as a sponsor for the Telluride Ski Resort.
“Colorado has always held a special place in my heart. It’s where I first learned to brew beer and where I now live half of the year in Telluride. Because of my connection with the state, SweetWater has always had a Colorado vibe, from our West Coast style beers to our 420-friendly lifestyle and passion for the great outdoors. Having our flagship brews and new brands like H.A.Z.Y available throughout the state feels like coming home. Finally, we can pick up some 420s before hitting the slopes or river,” said Freddy Bensch, CEO of SweetWater.
Aphria picked up the Atlanta-based SweetWater craft brewery last year. They’ve recently celebrated their 23rd year and are considered to be a top 15 craft brewery in the nation. Their award winning lineup includes H.A.Z.Y IPA, the SweetWater 420 Extra Pale Ale IPA, Goin’ Coastal IPA wiht pineapple and Hop Hash Easy IPA.
SweetWater is also partnering with Eagle Rock Distributing Company of Colorado to reach 75% of the state, including the Denver metro area. They intend to reach the rest of the state through a partnership with Central Distributing Company, Quality Brands of the Rockies, and B&K Distributing on the western slope.
Aphria’s down $0.385 today to close out the day at $12.685.