Modern Meat (MEAT.C) will expand its retail presence and launch a Christmas marketing campaign on Vancouver Island for its plant-based near-meat product line, including products like the Modern Burger, Crab Cakes, Crumble and Meatballs, according to a press release.
The company presently has 30 stores on Vancouver Island and will soon be opening even more, which could potentially spell some serious growth opportunities for the company.
“Vancouver Island is very near and dear to me as I was born and raised on the island. Knowing the island as well as I do, I feel it is the perfect match between people and product. People on the island have been looking for a healthy delicious meat alternative that is made with whole products and GMO free. By raising awareness to our product line on the island, I feel it will bring significant value and add sales to the company. We have just launched with one of the largest and oldest retail chains on the island, operating since 1982 with over 1,000 employees and 13 locations, and are very excited to build around this cornerstone account,” said Cassidy McCord, chief corporate officer for Modern Meat.
In addition to expanding their retail presence on the island, they’ll also be creating a business segment to increase their brand visibility. They segment will run on Chek TV throughout the Christmas season, promoting its plant-based meat products. Presently, Chek TV airs in British Columbia, but they have affiliated networks which give the company access to six million subscribers and 15 million viewers. The outreach is expected to elevate awareness of the brand for consumers, while pinpointing retail locations.
“We are very excited to promote our company and products on Vancouver Island as I feel its residence and known geography is a prime retail market for our products. Vancouver Island is known for its beautiful landscapes and coastal forest combined with healthy clean living, a sentiment that our products represent,” said Tara Haddad, chief executive officer of Modern Meat.
—Joseph Morton
