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September 25, 2023


Investment information for the new generation


FansUnite Entertainment’s (FANS.C) adds 6,500 customers over SuperBowl

FansUnite Entertainment’s (FANS.C) American Affiliate (AmAff) scored a touchdown on SuperBowl weekend, bringing in 6,500 new customers for its sportsbook partners, and roughly USD$1.75 million in first time deposits.

FansUnite picked up American Affiliate last November, and since then they’ve pulled in 35,000 new customers, with those customers making over $4 million in deposits at AmAff’s partners, with big names like BetMGM, Caesars, DraftKings and FanDuel.

“We are excited to announce a new operational milestone, highlighted by the 6500+ new depositing customers registered through AmAff. The Super Bowl garners massive viewership from more than 100 million people throughout North America, which provides us with the opportunity to monetize the high volume of sports betting activity. We look forward to more success from the American Affiliate team during upcoming major sports events,” said Scott Burton, CEO of Fansunite.

American Affiliate is an omnichannel company focused on providing access to North American sports betting and gambling markets. Fansunite is a global sports and entertainment company getting tech-related solutions out to the regulated online gaming, i-gaming and other related product markets. It’s delightful when a plan comes together, and AmAff seems to have proven the $58 million price tag Fans paid for it back in November was worth it, even if it hasn’t exactly broken even yet.

“The new record number of depositing customers that we generated during football’s biggest weekend is a testament to our robustness as a customer acquisition partner for leading sportsbooks. Our momentum is driven by our mission to educate, entertain, and engage consumers who are interested in sports betting,” said Chris Grove, CEO of American Affiliate.

AmAff brings in new customers for sportsbooks using its digital assets like, and its live activation brand, Betting Hero. During the SuperBowl, Betting Hero pushed out 225 ambassadors to drum up support with sports fans at 150 events over 11 states.

—Joseph Morton

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