Enthusiast Gaming (EGLX.T) announced today that it has collaborated with Nielsen Holdings on an innovative new study to measure the total social reach and Twitch viewership of the Company’s Luminosity Gaming esports audience.
“We believe Nielsen’s research proves that Luminosity’s streamers, gamers, and creators are some of the most-watched gaming personalities in the world,” said Adrian Montgomery, CEO of Enthusiast Gaming.
If you’re new here, Enthusiast Gaming is a Canadian digital media company committed to building the largest media and content platform for video games and esports for fans to connect and engage worldwide. Through its proprietary mix of digital media and entertainment assets, Enthusiast Gaming has built an expansive network of communities to deliver an engaging fan experience. With this in mind, Enthusiast Gaming’s Luminosity Gaming is one of the largest globally recognized esports organizations in North America, featuring 7 teams and over 50 competitors and creators. In total, Luminosity Gaming boasts an impressive fan base of over 70,000,000. These numbers only get sweeter when we take a look at the data collected by Nielsen.
Enthusiast Gaming commissioned Nielsen to perform the custom study of Luminosity Gaming for the period of July 1 to July 31, 2021. According to select results from the study, Luminosity Gaming and its roster of influencers demonstrated impressive data and growth. For example, Luminosity Gaming reached over 132 followers across all of its social media platforms globally. Moreover, Luminosity Gaming surpassed 1 billion all time views globally on Twitch, maintained the No. 1 position for hours watched during the period of the study on Twitch globally, and was ranked No. 1 for average concurrent viewers and peak concurrent viewers.
“We’re pleased to engage Nielsen to provide trusted measurement for this segment of our audience. Combined with our top-ranked digital media properties, this is further confirmation that we offer the largest integrated platform for brands to reach the rapidly-growing gamer demographic at scale,” continued Adrian Montgomery.
With this in mind, the esports sector continues to grow at an impressive rate. In fact, it was estimated that there would be 26.6 monthly esports viewers this year, up 11.4% from 2020. Furthermore, the global esports market was valued at USD$1.1 billion in 2019 and is expected to expand at an impressive CAGR of 24.4% between 2020 and 2027. By 2025, this market is predicted to reach roughly USD$2.89 billion. If you ask me, with the support of Luminosity Gaming, Enthusiast Gaming is well positioned to capitalize on this market. Nielsen’s most recent findings are a testament to Luminosity Gaming’s presence and influence in North America.
Enthusiast Gaming’s share price opened at $5.56. The Company’s shares are up 1.62% and were trading at $5.66 as of 12:26PM ET.
