Better Plant Sciences (PLNT.C), a wellness company that develops and sells plant-based products, is ramping up production at its Victoria, B.C., production facility to fulfill incoming orders from seven Whole Foods Market locations in Ontario, Canada.
“Our Jusu face products are a perfect fit for Whole Foods, and we are excited to grow our relationship with the store…Whole Foods’ standards for beauty and body care products are extremely high and they have banned over 100 commonly used ingredients including parabens, phthalates, formaldehyde donors, oxybenzone and EDTA,” says Amber Allen, Head of Sales for Better Plant.
Earlier this year, Better Plant received notice that Whole Foods would be listing 14 if the Company’s Jusu Face products at seven of its Eastern Canadian Store locations starting this August. Three of these seven stores are located in Toronto, a major Ontario metropolis and the capital of the province. The order will include face cleansers, face creams, face oils, serums, and face masks.
Through its ecommerce sites getjusu.com and urbanjuve.com, Better Plant offers a selection of plant-based personal care products. Just last month, the Company released twelve natural hair and body products including shampoos, conditioners, and body washes. With this in mind, Better Plant is committed to expanding its business footprint into the hair care and skin care markets. According to Grand View Research, the global skin care market is projected to reach USD$183.03 billion by 2025, growing at a compound annual growth rate (CAGR) of 4.4%. Furthermore, a demand for organic and plant-based products is expected to strengthen the market’s growth.
A poll conducted by Harris Poll on behalf of Whole Foods Market revealed that more than half of consumers surveyed were interested in learning more about what ingredients are in the beauty products they purchase. With that being said, Better Plant’s skin care products will likely resonate well with Whole Food’s consumers. With more than 500 stores throughout the United States, Canada, and the United Kingdom, Whole Foods is a leader in the organic retail sector. With this in mind, Better Plant’s cooperation with Whole Foods could prove to be profitable for the Company in the future.
Better Plant Sciences’ share price opened at $0.07 and is currently trading at $0.07 as of 9:49AM ET.