Pure Extracts Technologies (PULL.C) subsidiary Pure Extracts Manufacturing pulled in an agreement with adult recreational cannabis retail sales agency, Cannavolve, today, according to a press release.

Cannavolve offers a cannabis sales solution and will take care of sales in the field, including in-store product training for Pure Pulls Vapes and Pure Chews.

“With approximately 2,000 licensed cannabis retailers in Canada and over 650 in each of Ontario and Alberta alone, we are pleased to have entered into this sales representation agreement with an established agency like Cannavolve with their boots-on-the-ground presence in every province. There is no substitute for having a regular, in-person, sales presence at the actual point of purchase retail outlet where brand awareness originates,” said Ben Nikolaevsky, Pure Extracts CEO.

Cannavolve brings with them a well regarded track record of getting products on shelves for companies. They use analytic data, their extensive business-to-business experience in sales team to make the connection between supplier and retail through implementation and execution commercial strategies. They offer helpful advice on financial reporting, building facilities, Health Canada requirements and staff management—not that PULL needs any of that—but it’s good to have for an option for outsourcing so they can focus on their core products.

Here is some of Cannavolve’s noteworthy successes:

• First Licensed Cannabis agency to incorporate federally in Canada
• One of first 40 official suppliers to Ontario Cannabis Store
• First national agent to be a registered Cannabis Representative with AGLC in Alberta
• First non-LP to meet with SAQ President and discuss distribution plans
• First Cannabis agency to open offices coast to coast: from Halifax, Montreal, Toronto, Calgary and Vancouver

Cannavolve will help Pure Extracts push their product portfolio out to distributors across Canada by using their existing relationships with provincial wholesale buyers, with the initial focus being in British Columbia and Alberta.

Pure Extracts is down a penny and is presently trading at $0.31.

—Joseph Morton

Full disclosure: Pure Extracts Technologies is an equity guru marketing client.