Oryx Gaming, a subsidiary of the Bragg Gaming Group (BRAG.V), is ready to enter into the Swiss gaming market after inking a content deal with mycasino.ch by Grand Casino Luzern, according to a press release.
The collaboration with mycasino.ch is an important step for ORYX as it continues to implement its growth strategy into regulated jurisdictions across the globe. Grand Casino Luzern is the largest online operator in Switzerland and was the second casino in the country to launch an iGaming offering under the mycasino.ch brand when the market opened in 2019.
“We have had a strong start to our online operations and are constantly looking for fresh and exciting content to enhance the experience for our growing customer base. We’re thrilled to have the opportunity to collaborate with ORYX moving forward. Our main objective is to provide our Swiss players with pure entertainment at the highest level, and we believe ORYX’s portfolio of games can help us achieve just that. GAMOMAT has a broad portfolio of games that appeal to a wide range of players and their features and jackpots are second to none. We are pleased to be the first operator in the country to offer the games through ORYX and are confident that the games will be huge hits with our players,” said Wolfgang Bliem, CEO at Grand Casino Luzern.
The swiss regulated online market has grown with the latest official figures form the country’s regulator showing that online gaming purchases generated CHF23.5 million in the first partial year of being live. Specifically, Grand Casino Luzern’s brand mycasino.ch bought in CHF8.9 million in revenues for 2019.
“The Swiss online market is one that we have had an eye on since the new legislation entered into force in 2019 and we are thrilled to finally make our debut. Grand Casino Luzern makes a perfect partner for us as one of the most established operators in the market with a strong online brand and we look forward to working together to build our presence in the country,” said Matevz Mazij, managing director of Oryx Gaming.
Mycasino.ch is Oryx’s first Swiss partner since they received their ISO certification earlier thi syear. The deal brings Grand Casino Luzern’s customers access to GAMOMAT’s titles, including popular in-game features and side-game jackpots. Top performing titles include Crystal Ball, Fancy Fruits and Ramses Book. Oryx received their licensing from the Malta Gaming Authority and the Romanian National Gaming Office, and is compliant, certified or otherwise approved to operate in 18 other jurisdictions.
—Joseph Morton
