Red Light Holland (TRIP.C) expands their iMicrodose reach to two cities in The Netherlands

The completion of Red Light Holland’s (TRIP.C) distribution agreement with Smartshop Oss will put iMicrodose packs on shelves by the end of October, according to a press release.

Part of the agreement also included setting up an iMicrodose Media Information Centre (iMIC) in the Smartshop, which should be ready before the end of 2020.

“This is just another example on how aggressive we are by immediately increasing the ability for consumers, all over the Netherlands, to purchase our iMicrodose packs powered by Red Light Holland. It also instantly increases our brand’s visibility. Equally as important, we are very excited to work with Shai Ramsahai and his team, as they are very familiar with the Truffles’ industry in the Netherlands. This once again proves how open and accepting the pioneers of the industry are, as they continue to welcome us with open arms, as together we plan on growing the market synergistically,” said Todd Shapiro, chief executive officer and director of Red Light Holland.

The Walstraat 29 location for the Smartshop is one of the main commercial thoroughfares of the city centre of Oss. Oss, of course, is a municipality and a city in southern Netherlands, in the province of Norht Brabant.

“We are really happy to work with Red Light Holland. Todd and Hans Derix (president of Red Light Holland) have really impressed me with their early knowledge of the industry and their ability to instantly think of creative ideas to help capture a new customer base including their clever iMicrodose media information centre (iMIC) to help educate consumers, which we are pleased to eventually have in Smartshop Oss. Their iMicrodose fridges are pretty cool too!” said Shai Ramsahai, chief executive officer of Smartshop Oss.

This isn’t the first foray into The Netherlands for Red Light Holland, either. Recently, we’ve written about their deal with Interrobang, doing business as Super Smart, a subsidiary of PharmaDrug (BUZZ.C), doing much the same thing in the city of Tiel, Netherlands, as they’re doing in Oss.

—Joseph Morton