Red Light Holland (TRIP.C) announced that their iMicrodose Packs are anticipated to be available as early as October 2020 in stores courtesy of PharmaDrug’s (BUZZ.C) wholly owned subsidiary Interrobang, doing business as Super Smart, in Tiel, The Netherlands.
The company reached an agreement with Super Smart to erect an iMicrodose Media Information Centre in their Tiel location, which should be finished before the end of 2020.
“Super Smart’s vision and iMicrodose’s vision truly align. Both companies are focused on educating, informing and modernizing the psychedelic industry within the Netherlands. We are very excited to soon have another store where our product is sold to expand our exposure and marketplace. Equally as important, we are proud to set up our first iMicrodose Media Information Centre – iMIC – where we plan on eventually providing Super Smart with our Virtual Reality Headset where consumers can truly learn about our iMicrodose packs and the origins of the product, as well as hope to receive important customer feedback, as we want to give all consumers a voice for important information gathering and responsible-use feedback via our planned iMIC activation,” said Todd Shapiro, CEO and director of Red Light Holland.
This plays expertly into Super Smart’s previously established intention to provide customer education to its citizens, as we wrote about last week. Super Smart is engaging in a hearts and minds campaign to combat some of the local negative attitudes regarding selling psychedelic mushrooms and other products, and modernization along with customer education is an excellent step in the right direction.
“Red Light Holland has definitely already taken initial steps to modernize the industry, in the Netherlands, and we are so pleased to reach an agreement to house their responsible use product in our Tiel, Location, expected in Early October, 2020. Together we want to elevate the industry, educate consumers and intelligently target all Adult Demographics for potential increased sales via new customers with an informational, technological and modern approach,” said Dan Cohen, CEO of PharmaDrug.
Super Smart’s Tiel location is located in central Netherlands, and has the distinction of being the only smart shop within a 75 kilometre radius. Imicrodose Packs are expected to be on shelves in Tiel in October, 2020.
—Joseph Morton
