I can count on one finger the number of times I’ve looked at a board of directors announcement and thought ‘wow’.

That count is currently at one.

Pasha Brands (CRFT.C) has killed it out of the gate with a board consisting of Patrick Brauckmann, Rosy Mondin, Scott Walters, and Hugo Alves.

You either know those names or you’re new to the Canadian cannabis space.

Patrick Brauckmann was on the founding board at Doja, later HIKU, which bought Tokyo Smoke and was then sold for a big profit to Canopy Growth (WEED.T) for $600m.

Hugo Alves is a longtime cannabis biz consultant and legal counsel, is President of Auxly (XLY.V),  and has been associated with more companies than I can name.

Scott Walters is a VP of Corporate Development at Supreme Cannabis (FIRE.T), used to run THC Biomed, Canabo, and Empower Clinics, and is an all round respectable good guy in the cannabis game.

Rosy Mondin is the CEO of Quadron Cannatech (QCC.V), which was recently taken out by World Class Extractions (PUMP.C). She’s been instrumental in crafting cannabis legislation over the past few years.

What’s interesting to me about this group isn’t so much that they’re experienced, though they are, or that they’re intimately connected with other companies and organizations that could do a lot of business with CRFT, though they could.

It’s that they’re legit good people. That matters.

It matters A LOT when you’re bringing together groups of small growers that have differing backgrounds and needs. It matters A LOT when you’re working with government to bring those growers in from the cold. It matters A LOT when bringing in future growers will require them knowing you’re the good guys, not the sharks, from your reputation built over several years.

The CRFT business model is one we like at Equity.Guru, a lot. But these people… these are the all-star roster you’d hope for to make that model work.

Respect.

— Chris Parry

FULL DISCLOSURE: Pasha is an Equity.Guru client company, and we own stock.