Wondr Gaming changed their name to Gamelancer Gaming (GMNG.C) following a completed acquisition and the questions are about what else has changed.
Prior to the acquisition, Gamelancer was a gaming social network with a mobile focus. It produces over 1 billion monthly video views across 22 channels, and sports over 27.5 million followers on TikTok, Instagram and Snapchat, located in the United States, Canada, United Kingdom and Australia.
“We now have the largest gaming-focused media inventory on the most relevant social media platforms. With our owned and operated network, when Gamelancer hosts a campaign, we choose which of our 22 channels to broadcast it on, while some other players in the market have to hire influencers, streamers and gamers to generate views and attract brands. The future of gaming media will be dictated by ownership of your network and advanced data analytics demonstrating you know your audience intimately. Gamelancer has both of those qualities in spades,” said Jon Dwyer, chairman and chief executive officer of Gamelancer.
They make their money by selling direct and programmatic media to the world’ largest brands, trafficking in data analytics, following their audiences content especially as it pertains to the GenZ and Millennial gaming communities. They also derive monthly recurring revenue from its Snapchat gaming channels through a partnership with Snapchat.
The deal was done on April 14, and cost the folks formerly at Wondr $12 million in a mix of cash and shares.
The curious bit about this is whether or not this means a complete pivot away from their former business model of leveraging the GameLancer platform to pick up branding opportunities with their loyalty platform, as well as selling e-sports, pro-sports and music industry related NFT. Given their recent spate of acquisitions (Gamelancer notwithstanding) there seems a strong probability that they’ll continue along this course. If you’re curious and you’ve got questions, you can circle back to this story in the future and if they respond to any of my emails, I’ll provide an update.
Otherwise, you may have to wait for their financial statements and management discussion, which are going to be late this quarter.
Helpful, I know.
—Joseph Morton