Color Star Technology (CSCW.Q) reached a sponsorship agreement with European soccer team Villarreal CF.

Admittedly, my Canadian ass had to look up what a Villarreal CF was—if it was a soccer team or a person—and as it turns out, it’s a soccer club based in the city of Villarreal, Spain. It’s been around since 1923 and competes in La Liga, which apparently is a big deal in Spanish soccer. Apparently, its nickname is the Yellow Submarine. Kinda makes me wonder whether or not they invoke Ringo Starr at matches.

“Villarreal is a very inspiring team. We admire and love the team’s aggressive spirit. We hope that this partnership will help usher Color Star to Europe and into the soccer scene, a sport that incites unbelievable levels of passion into the hearts of millions. This is just the beginning of our partnership, and we believe that as the partnership grows, our cooperation will naturally deepen in the future,” said Lucas Capetian, CEO of Color Star.

Regardless, they’ve beaten Manchester United (a name I recognize) to win the UEFA Europa League, winning the UEFA Intertot Cup twice, finishing as UEFA Champions League semi-finalist, UEFA Super Cup runners-up, La Liga runners-up, and represent a significant partnership for Color Star.

Color Star Technology is an entertainment and education company providing online entertainment and online music education. They’re also newly in the metaverse, having put together and pushed out their metaverse real, Color World. Presumably, this is where the Villarreal CF partnership comes in. The company contends that partnering with top sports teams and competitions will help out when it’s time to do development and advertising, and they’re probably right.

—Joseph Morton