In the highly competitive global hemp-based skin-care market, businesses must strive to expand their reach into international markets.
To this end, Yield Growth (BOSS.C) is looking beyond North America, with an eye to the $4.2 trillion-dollar global wellness market. Yield Growth’s biz model is product innovation, creative marketing, and value-added strategic partnerships with established brands in the skin-care niche.
Yield Growth’s footprint includes a half-dozen subsidiary companies providing potential revenue streams and shareholder value.
Examples include a licensing agreement with Wright & Well to manufacture and distribute to 400 Oregon stores via a partnership with NovaPaths; a deal with UJ Beverages to offer a line of eight wellness beverage formulas to be infused with CBD and THC and one capsule product intended to treat hangovers; and the establishment via Mad Wallaby Distribution of a legal U.S. retail and e-commerce distribution channel for beauty, health and wellness brands with legal hemp and CBD products for distribution throughout California.
The company’s crown jewel is the multinational Urban Juve Provisions, with its line of cannabis sativa hemp oil-infused skin-care products offered throughout Canada, the U.S., and Europe.
Urban Juve sells more than 50 proprietary skin-care and wellness products infused with Cannabis Sativa hemp root and hemp seed oil directly to North American consumers through its e-commerce site and 70 retailers.
Urban Juve has already helped establish Yield Growth as one of North America’s largest hemp-infused topicals companies – and now, with the announcement of Urban Juve’s international e-commerce expansion, Yield Growth is poised to attain early-mover advantage in the global market.
While other North American firms delay or scuttle expansion plans in light of the escalating U.S.-China trade war, Yield Growth is, as their name suggests, seeking both yield and growth through increased international reach.
According to the most recent press release, Urban Juve, which is fully owned by Yield Growth, now has 11 products available for international purchase through the urbanjuve.com website.
Yield Growth products are currently available to purchasers in the largest skin care markets in the world, including China, the U.S., Japan, South Korea, and Germany.
It’s a savvy move into a highly lucrative market: according to research firm Statista, the global skin-care market was worth an estimated $134.5 billion in 2018, with this number expected to grow to an astonishing $180 billion by 2024.
Statista reports that the global natural and organic beauty market has expanded rapidly over the past few years and is expected to reach a value of around $22 billion by 2024.
Within the natural and organic beauty product market, the skin-care segment has become more than just a targeted niche – in fact, it holds the highest share of the market. In 2016, 57% of U.S. women said it was important to buy all-natural skin-care products, and we expect this number to increase in the coming years as millennial consumers have demonstrated a preference for healthier, more mindful products.
Urban Juve’s products contain only the highest-quality natural ingredients, including full-spectrum essential oils and pure botanical extracts with legal, premium-quality hemp derivatives.
100% cruelty-free and containing no sulfates, parabens, artificial fragrances, or dyes
Urban Juve’s product lines emphasize uncompromising quality and a commitment to purity and integrity – a much-needed attribute in the global hemp-based products industry.
Moreover, Urban Juve’s key ingredient, a cannabis sativa root extract, is made by Urban Juve in Canada using its proprietary patent-pending extraction technology; again, oversight and quality are the key drivers of the company’s robust product sales.
The company’s Asian expansion efforts will include a targeted digital kiosk marketing campaign in high-traffic shopping malls in Hong Kong, along with a social-media influencer and video campaign in China.
Urban Juve is also launching a massive digital-media marketing program targeting residents in New York, Los Angeles, San Francisco, Vancouver, Calgary, and Toronto, and is currently finalizing packaging designed for expansion into the European retail market and will soon be looking to align with a European distributor.
Yield Growth and Urban Juve aren’t letting trade-war tensions slow them down.
The company is ramping up its outreach efforts in the international hemp-infused health and beauty market that’s hungry for premium-quality, wellness-enhanced products.
Full Disclosure: Yield Growth is an Equity Guru marketing client, and we own the stock.
