Settle in, folks, because I have a tale to tell of an AI company tackling some bad juju in the realm of cybersecurity. I’m talking about Plurilock (PLUR.V), a pack of wild technophiles knee-deep in the trenches of AI, hunkering down to confront the nightmarish circus of cybersecurity threats sneaking around in the global shadows.

The generative AI market is rocketing skyward and outward, like a misfired cannon at a Fourth of July shindig – a wild beast that’s found itself uncaged and hungry for growth. But like any beast worth its salt, it has a nasty side. The thing’s running amok with data security issues, and many of the world’s largest companies are turning away, rather than toward, artificial intelligence as a result.

Generally speaking, you don’t want to put a saddle on a creature that’s wildly unpredictable, and AI is all of that.

Which is a shame because as Plurilock point out, there’s a lot of good to be had in a variety of industries that would benefit from AI tools.

Examples:

• Finance departments can use AI to rapidly produce financial reports, forecasts, and statements from raw data
• Human resources departments can use AI to rapidly generate performance reports, summarize personnel files, write termination letters and reprimands from raw data
• Engineering departments can use AI to rapidly write complex code, debug existing code, or develop integrations from raw data
• Physicians and other practitioners can use AI to rapidly propose differential diagnoses from complex case files provided as raw data

For all the good AI can do, it’s currently forbidden at many companies because data put into the AI system  can then be used by the AI, or the company that owns it, as data to be learned from or acted upon. Sensitive data, such as medical info, can’t be used in such an environment.

But don’t fret, because our friends at Plurilock are not just standing around watching this chaos unfold. They’re strapping on their armor, diving headfirst into the fray, and wielding their expertise like a mighty sword, slashing through the darkness. They’re not only advising their customers on the ins and outs of AI governance and deployment, but also shoving free resources into their hands. And as part of this wild ride, they’ve found the golden ticket – a revenue jackpot by helping clients dodge the bullets emerging from generative AI tools.

In their words:

• Plurilock, founded on cybersecurity and AI, has announced a company-wide focus on addressing the cybersecurity threats represented by AI and generative AI tools
• The generative AI market is currently seeing historically unprecedented growth, yet presents significant risks to the global economy due to data safety issues
• The Company is actively consulting with its customers on business AI governance and adoption and providing free governance resources as a public service
• The Company’s AI focus presents significant revenue opportunities by helping its customers reduce risk from generative AI tools while gaining the benefits of automation

Companies that simply back away from AI risk being left behind by competitors, while companies that lunge in risk being exposed to nefarious actors and security risks.

“Over the last several weeks, I have had dozens of conversations with senior IT and cybersecurity leaders that are struggling with AI adoption,” said Ian L. Paterson, CEO of Plurilock. “Employee use of generative AI is increasing faster than can be contained. I frequently hear that the use of generative AI is the next smartphone in terms of the speed at which employees are bringing their own devices (BYOD) and using these tools on corporate data and for business purposes.”

What Plurilock is doing to mitigate this issue is to become an AI consultant for their clients.

A lot of pretender AI companies, at this point, would release news announcing they’re building an “AI lab,” where they’ll go find some brainy guys in the AI space and put together a deck and a website that’s scant on details and suggests potential clients should fill in a contact form. That’s the bullshit fakey way of ’embracing AI’. Plurilock isn’t running that routine – as they’re one of the few companies that has several years of AI use and development already under their belt. Indeed, their main cybersecurity product uses AI to track the identity of system users as they work.

For PLUR, offering to share their AI expertise doesn’t involve first getting some – they simply take calls from their existing clients and have at it.

The new Plurilock AI strategy involves their team engaging in the following:

• Assists customers with AI deployment and sound data management
• Provides expert planning and guidance for AI adoption strategy
• Works with customers to develop internal AI governance for safe use

Let’s back up for a second and take a good, hard look at this AI market. It’s been tearing through 2023 like a bat out of hell, with generative AI flexing its muscles in a dazzling show of force. But just like any high-speed ride, there’s always the risk of a crash. In this case, it’s the confidential data that’s spilling out, causing a full-blown data safety crisis. And the boys in suits don’t take kindly to such messes – The EU GDPR (General Data Protection Regulation) can slap a fine that’s 4% of a company’s revenue for such mishaps. A real kick in the gut.

The vultures are already circling. There have been reports of scavengers making a meal out of generative AI tools, with whispers of 100,000 ChatGPT accounts already on the black market. Big cats like Apple and Samsung are pulling the brakes on employee AI use, creating a chilling effect that’s sweeping across the industry.

But the folks at Plurilock are not about to stand down. They’re going on the offensive, positioning themselves as an AI consultancy heavyweight, armed with a battle plan for AI deployment and a roadmap for internal governance for safe AI use.

In their war against this chaos, Plurilock is offering a free generative AI governance policy template, a sort of secret weapon for organizations looking to ride the AI wave without capsizing their ship. It’s up for grabs at https://plurilock.com/safety4ai/.

Paterson assures me that the Plurilock brigade is all in. They’re betting their chips on AI safety services and solutions, predicting that generative AI is going to be the next El Dorado.

So, that’s the skinny on Plurilock. They’re a band of techno-warriors charging headlong into the AI age, bringing us the tools to navigate the wild waters of remote work, without all the bullshit and over hype associated with a litany of tickers. With companies like them on the frontlines, execs at large companies and small can sleep a little easier knowing their cybersecurity is strong.

— Chris Parry

FULL DISCLOSURE: Plurilock is an Equity.Guru marketing client