The Well Told Company (WLCO.V): April powders bring May cheddar

Powder Power

$8.279M Market Capitalization

The Well Told Company Inc. (WLCO.V) announced today the official launch of its new 100% USDA organic certified powder line in compostable packaging. The Company’s Face the Day and Stir Up Your Immunity will debut as the first two powders to launch. It is worth noting that both products have already been picked by two major retailers in the United States (US).

“These powders are a key pillar of our growth strategy as they enable us to engage with new consumers who prefer mixing their supplements into their morning coffee or simply a glass of water, delivering further on our mission of clean wellness for all,” said Monica Ruffo, founder and CEO of Well Told.

Well Told’s Face the Day powder is made using a variety of organic ingredients including pear, ginger, cranberries, and milk thistle. This powder is intended to relieve discomfort resulting from what you ate or drank the night or day before. To be more specific, Face the Day is attended to assist your liver in detoxing as well as soothing nausea and indigestion. In other words, if you had a little too much to drink on the weekend, Face the Day may remedy your weekend woes.

Similarly, the Company’s second powder, Stir Up Your Immunity, includes all organic ingredients such as astragalus and mushrooms like Chaga, reishi, and lion’s mane. This powder is meant to assist in maintaining a healthy immune system while enhancing your body’s resistance to stress and fatigue.

“The packaging for these powders is 100% compostable and can be thrown into the compost with any other kitchen scraps. We are very proud to have taken our commitment to sustainability to a whole new level,” continued Monica Ruffo.

Earlier this year, on January 25, 2022, Well Told announced that it will be more than doubling the Company’s points of distribution in the US, reaching more than 4,000 as of March 2022. Well Told’s substantial increase in distribution points can be attributed to a purchase order from one of the Company’s largest customers, a US nationwide pharmacy chain.

Well Told Wellness Market — Source: McKinsey & Company – wellness categories that interest consumers the most

“Although we only got going in the U.S. in November of 2021, it is incredibly encouraging to see our largest customer already increasing the number of SKUs they will be carrying…It is doubly exciting that they have ordered 2 SKUs from our new powder line that has not been launched anywhere yet,” said Monica Ruffo.

This purchase order includes Well Told’s three new products, including Face the Day and sleep powders, along with the Company’s bestselling sleep capsules. Currently, this pharmacy carries Well Told’s Bloating Be Gone and Energy Booster capsules. With this in mind, Well Told’s new powders have already established a foothold in the Global Health and Wellness Market, which was valued at $1.5 trillion.

Well Told’s share price opened at $0.065 today, compared to a previous close of $0.065. The Company’s shares were trading at $0.065 as of 9:30 AM EST.