Aleafia Health’s (AH.T) latest market update demonstrates that their dried flower, preroll and vape product categories continue to draw strong interest.
The company pulled in 2.06% in market share in four major markets, boosting up 33% from 1.54% in November 21. Around the same time, market share in flower got a boost to 1.87% from 1.47%, with prerolls rising to 2.62% from 2.09%, vapes getting a boost to 2.108% from 0.92%, and oil rounding out the package with a boost to 4.01% from 1.47%.
“In February, the Company reported that it had changed the business’ strategy towards being a branded cannabis products provider, with branded cannabis representing 80% of total net revenue in 2021 compared to 33% in 2020,” said Aleafia Health CEO Tricia Symmes. “Now we continue to deliver on that strategy, with record growth in market share in February and unique product introductions that demonstrate the success of our Sunday Market House of Brands, setting the stage for future success in the highest volume cannabis categories.”
Aleafia Health is vertically integrated and federally licensed Canadian cannabis company with three licensed cannabis production facilities, including the first large-scale legal outdoor facility in Canadian history. It also operates a distribution centre—and all of this in Ontario.
Among Canadian LPs, in its four major markets, the Company ranked in February 2022:
- 13th overall, up from 30th in February 2021
- 11th in pre-rolls, up from 37th in February 2021
- 11th in vapes, up from 18th in February 2021
The company also received their first $1 million purchase order from Ontario for a wide range of products, while securing purchase orders in 2022 from Australia and Europe that exceeded their 2021 second half sales to international markets.
“Many of the Company’s new listings are line extensions, which speak volumes about the confidence the OCS and AGLC have in the Company, as those provincial authorities usually list line extensions only if predecessor products have been successful, which ours clearly were.”
—Joseph Morton