Day One Beverages, which is soon to be a subsidiary of 1933 Industries (TGIF.C), has inked a distribution deal with LA Distributing Company to push out their CBD sparkling water beverages across multiple cities across California.
The partnership with LA Distributing comes shortly after Day One was recently named the exclusive and official CBD partner of USA Pickleball for a three year term. Pickleball was invented in 1965 and became Americas fastest-growing sport with large representation of players and leagues in LA.
Sure. I know. That didn’t really explain what pickleball is, but we’ll get to that.
Here’s Richard Media, CEO of the LA Distributing Company.
“Day One is not a new face to the CBD category. The brand resurrected at the opportune time with the passing of AB45 in 2021; we anticipate mass adoption from all channels of trade in 2022. The branding is simple and straightforward as they are a premium enhanced sparking water. The dosage is perfect with the most competitive pricing economics in the market. This is a recipe for category disruption, and we expect them to quickly dominate in our footprint. We are excited to have them part of our portfolio and look forward to seeing them become a national brand.”
Nope. Still no pickleball. But Day One is presently shipping to all 50 states from the Drink Day One website.
“It’s exciting to align Day One with LA Distributing Company, a leading beverage distributor in the L.A. [Los Angeles] market. It’s no secret that Southern California and Los Angeles county in particular has a great concentration of consumers seeking healthier-for-you beverage alternatives, and we couldn’t be more excited to be introducing Day One in this key market alongside the best in the business,” said Chris Clifford, founder and chief executive officer of Day One Beverages.
The distribution angle looks to be a lucrative one for 1933 Industries, which could theoretically pull in some serious revenue, pushing out their products with a wider reach in California. But what’s Pickleball?
It’s apparently a racket sport that combines tennis, badminton and table tennis. You can play singles or doubles using paddles madeo f wood or composite materials to a hit a perforated polymer ball over a net. The ball is apparently like a wiffle ball. After which, you can presumably get a tasty CBD drink and relax after your grueling workout.
Seriously, though, it sounds like another one of those games that would be made better by adding body contact.
Full contact pickleball. I’d play it.
—Joseph Morton
