PlantFuel Life (FUEL.C) expanded its distribution into the East Asian markets with South Korea’s largest ecommerce retailer Coupang today.
Coupang has been called the Amazon of South Korea. They were founded in 2010 by entrepreneur Bom Kim, they have grown to their present size and stature through a variety of advancements, including their 24-hour Rocket Delivery service, grocery delivery called Rocket Fresh, music and video streaming, and other items spanning multiple industries.
“PlantFuel’s global expansion is just beginning, and the East Asia market is an amazing region for prime growth with such a strong partner like Coupang,” says Brad Pyatt, PlantFuel CEO.
PlantFuel is the health and wellness brain-child of former NFL player and entrepreneur Brad Pyatt. The company anticipates this deal to produce rapid brand and revenue development in Korea, as well as throughout the East Asia region including Japan, Taiwan and China.
The partnership and planned e-commerce distribution expansion into the East Asian marketplace comes as a response to the company’s growth on Amazon Launchpad program, which is sales and marketing program focusing on new brands and opportunities to grow their business. It worked. Now there’s a chance for redirection in resources and inventory to meet with heightened demand. Now PlatFuel is looking to scale its marketing efforts involving digital strategies, alongside the usual offline and partnership initiatives.
Plantfuel by the numbers on Amazon:
- Plantfuel reached the No. 3 highest selling product spot on Amazon Launchpad.
- Plantfuel is currently No. 28 of out 250,000 products on the Amazon Launchpad Best Sellers List.
- Plantfuel sold out on Amazon in its first weekend when all products were available.
Not bad.
—Joseph Morton
