Pure Extracts Technologies (PULL.C) starts their functional mushrooms strategy

Pure Extracts Technologies (PULL.C) subsidiary Pure Mushrooms placed its first order of functional mushrooms from its B.C.-based supplier.

Pure Mushrooms has three functional mushroom formulations, each of which come in safe vegan capsules. These products will be on sale through its online e-Commerce store with sales of Reishi and Maitake expected to start in April, and Lion’s Mane formulations in June. The company anticipates these product lines to bring in an extra $15,000 in gross sales per month, adding onto their cannabis and hemp extraction revenues and what they pull in from psilocybin deals with European jurisdictions.

“We are excited to be ordering the first Pure Mushrooms products to launch our direct-to-consumer, online store. The functional mushroom wellness market is experiencing robust sales as many consumers are trying to boost their immune systems in light of the COVID-19 pandemic. As we build-out our mushroom extraction facility, we plan to bring more products to market,” said Ben Nikolaevsky, CEO for Pure Extracts.

Pure Extracts Technologies is primarily a cannabis and hemp extraction company operating out of Pemberton, B.C. They offer white labelling, as well as provide their own products, for distillates and other cannabis 2.0 products. The mushroom business isn’t quite secondary to the extractions, except in terms of acceptance. Functional mushrooms aren’t as big as a market as cannabis and hemp extractions, and their burgeoning psilocybin options aren’t yet legal in Canada, but there’s no reason to believe psilocybin won’t be an equal contributor to PULL’s bottom line when it’s finally legal.

Functional mushrooms

The scientific name for the reishi mushroom is the Ganoderma lucidum. It’s a fungus that prefers hot and humid locations, and is found in Asia. It’s been a stable of Eastern medicine for generations. The mushroom sports molecules like triterpenoids, polysaccharides and peptidoglycans that may have therapeutic effects on a broad range of maladies, some of which include arthritis, insomnia, bronchitis, atherosclerosis and diabetes.

The Maitake mushroom is known as an adaptogen. The science is still out on their efficacy, but adaptogens are non-toxic plants generally marketed towards helping the body resist various types of stress, be it physical, chemical or biological. These mushrooms help work to regulate unbalanced body systems. Maitake mushrooms grow wild in parts of Japan, China and North America, and are found at the bottom of oak, elm or maple trees, and can be grown at home, although with defects to potency.

The curious question remaining is which of these two (or three, if you include Lion’s Mane) will they use for their CBD-infused mushroom product.