Heritage Cannabis Holdings’ (CANN.C) has reached an agreement today with the Alberta Gaming, Liquor and Cannabis board (AGLC) to sell their products in the province, according to a press release.

The company has had products on shelves in Manitoba and British Columbia since September, and they’ve been selling out in BC, which they believe is a clear sign of the demand for their full spectrum products and moving into Alberta seems like the logical choice.

“With recent trends leaning toward product quality and price being the highest among product characteristics sought after by consumers, Heritage’s products both the Purefarma and Pura Vida brands offer exactly that: award-winning, superior products at affordable prices,” said Clint Sharples, CEO of Heritage.

Pura Vida took first place for their THC and CBD extract products in the 2016 Emerald Cannabis Cup. In 2017, for the High times Cannabis Cup, they took first in the Best Vaporizer and Sativa Concentrate categories and won second for both the Indica and Hybrid Concentrates. Returning to the Emerald Cannabis Cup, this time in 2018, Pura Vida again took first and third for the concentrate and flower categories, giving it award-winning credentials as a well-recognized brand with a strong customer base.

“We’ve been carrying Heritage Cannabis vape products at our store since September. It’s great to be able to offer our customers a variety of full spectrum, terpene rich, vape cartridge options, whether it’s CBD, indica, sativa, or hybrid. I think that these products will prove to be popular in Alberta as they have been in our location,” said Michael Adams, the owner of the Spiritleaf franchise in West Kelowna, BC.

—Joseph Morton

Full disclosure: Heritage Cannabis Holdings is an equity.guru marketing client.