Neptune Wellness Solutions’ (NEPT.T) has entered into a marketing and distribution agreement with a subsidiary of The Kraft Heinz Company (KHC.Q) for India, Vietnam, the Caribbean Islands and Latin America.

Neptune’s health and wellness innovations division anticipates the partnership with Kraft Heinz to add a considerable incremental revenue before the end of Neptune’s fiscal year 2021, and to expand global distribution opportunities for Neptune’s branded consumer packaged goods throughout the aforementioned countries, which when combined represent a population of over 2.1 billion people.

“The deal with Kraft Heinz is yet another milestone in Neptune’s dramatic expansion of its marketing reach and transformation into a business-to-consumer operation, and it particularly underscores others’ faith in Neptune and its talented, tenacious and experienced sales team to deliver results outside of North America,” said Michael Cammarata, chief executive officer and president of Neptune.

Neptune Wellness Solutions is a global health and wellness company working to change consumer habits through the creation and distribution of ethical, innovative and environmentally sound consumer production goods.

“We will leverage this partnership to expand the reach of our own branded products to millions of consumers in India, Vietnam, the Caribbean Islands and Latin America four large and dynamic markets where we see incredible opportunity for growth. This is consistent with Neptune’s B2B and B2C dual go-to-market strategy to serve consumers at both the wholesale and retail levels, with a global footprint,” said Cammerata.

Kraft Heinz produces, manufacturers and distributions some of the world’s best known food brands, including Maxwell House coffee, Kool-Aid, Jell-O,, Grey Poupon, Oscar Mayer and Philadelphia Cream Cheese among others.

—Joseph Morton