Yield Growth (BOSS.C) finished their inaugural 5,000-product test run for their new plant-based deodorant brand Antler today, according to a press release.

Kingston Brands tapped Yield Growth for deodorant manufacturing duties as part of their Antler brands plant-based men’s wellness collection.

“I am proud of our accomplishments in manufacturing plant-based products. The timing is right for a high-quality men’s plant-based wellness line, and we are pleased to be able to manufacture the highest quality products for Kingdom Brands,” said Penny White, Yield Growth chief executive officer.

Yield wrapped production on Antler’s deodorant as a white label for Kingdom Brands this month. The product is packaged in compliance with regulations in mind for both the United States and Canadian retail sectors, and is eligible to be sold directly to consumers through e-commerce.

The deodorant comes without parabens, sulphates or aluminum, and is also vegan friendly and gluten free. It contains hemp seed oil, coconut oil and a shea butter base, also including fatty acids, vitamins and antioxidants to keep the skin moist and the free-radicals that cause aging to a minimum. As for whether or not it actually keeps odour away—it comes mixed with sodium bicarbonate, or baking soda, which does that job.

There isn’t much information online about Kingdom Brands or Antler, and a quick adventure to the Kingdom Brands website brings up two glossy images and a menu that goes nowhere. Also, not much on twitter or anywhere else on the net. Make of that what you will, but that’s singularly not a good look for a company trying to get the word out on their products. The only advice we have is to check back later.  Maybe their web-development guy is on his lunch break.  It happens.

The global aluminum-free deodorant market is estimated at USD$1.2 billion in 2019 with an anticipated compound annual growth rate of 10% from 2019 to 2029.

—Joseph Morton