Ianthus Capital (IAN.C) is diving headlong into repairing their rep by partnering with Dillard’s department stores, getting back to the business of business.

CBD For Life, a subsidiary of iAnthus Capital Holdings Inc., is continuing to expand its retail presence with a partnership with Dillard’s Inc.

The company’s CBD-infused wellness, self-care and beauty products are currently available throughout Dillard’s 265 department stores spanning 29 states — with initial purchase orders received for a range of CBD For Life’s products including pure CBD rubs, roll-on oils, eye serum, face and body cleanser, hand and body massage lotion, as well as CBD-infused bath bombs, just to name a few. The company’s products are also available for purchase on Dillard’s website.

Ianthus, which recently, annoyed investors by reissuing stock options at lower prices, only to hear loud and clear that their audience did not approve, applied a little damage control by apologizing and reissuing the options at a newer, higher, minimum price of $7.50.

The dust is still settling on the mea culpa, but getting products on shelves is never a bad move when trying to get over a wrong turn.

For example,

CBD for Life’s CBD-infused wellness, self-care and beauty products are now available throughout Dillard’s 265 department stores spanning 29 states.

Dillard’s is an Arkansas-based department store chain with 292 stores in 29 states. The majority of their stores are in Florida with 42 and Texas with 57.

CBD for Life’s products include:

  • Pure body rubs
  • Pure roll on oils
  • Pure sprays
  • Infused bath bombs
  • Tinctures
  • Creams
  • Lotions
  • Lip balm
  • Hair care products

That’s a good start and a smart strategy for successful rep rehab: Control what you can, like putting good quality in-demand products on shelves, and don’t worry about what you can’t control, such as how the short-term stock price is doing.

Keep being a quality company by delivering quality products and the price will move.

For example, here’s Beth Stavola, co-founder of CBD for Life and iAnthus CSO, on what the latest partnership will do for the company.

“The ability to reach an even broader audience via the well-established customer base of a great partner like Dillard’s brings us another step closer to achieving our end goal of establishing CBD For Life as a household name in beauty and wellness.”

We originally started writing about CBD for Life back in March when iAnthus penned an LOI to acquire CBD for Life from Stavola and her partner, Julie Winter.

Retail sales of U.S. CBD consumer products have been estimated between $600 million and $2 billion in 2018, and the farm bill for producing hemp-based products, including CBD, was signed in December 2018 making those sales figures relevant only for states that had previously legalized cannabis.

Now the latest study from market analytics firm BDS Analytics suggests the market, with a reach beyond dispensaries, that now includes cafes, smoke shops, grocery stores and the makeup aisle, is anticipated to be $20 billion by 2024.

The CBD beauty market alone means big money coming down the pipe for companies savvy enough to get involved, and minus this latest blip, iAnthus has a proven track record of being savvy.

—Joseph Morton


Written By:

Joseph Morton

Joseph is a Vancouver-based author and journalist with both a communications degree and journalism diploma (and a few novels) under his belt. His joie de vivre is to spin difficult technical topics into more human-centric narratives. Buy him a coffee and he'll talk your ear off for hours about privacy issues, blockchain, cryptocurrency and martial arts. Don't talk to him if you're either a tomato, a bully, or if you're not a fan of either 1984 or Tender is the Night. No. You can still talk to him. Just be prepared to be told why you're wrong.

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BDS Analytics
Beth Stavola
CBD beauty industry
CBD For Life
iAnthus Capital
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