Yield Growth (BOSS.C) announced the development of a new product line, again, this time catering to the fragrance crowd.
At this point, dear reader, it’s probably getting to where you’re struggling to keep track of it all. At this point, it might even be easier to keep track of which characters in the Marvel Cinematic Universe are banging.
But never mind that pandering, throwaway paragraph you most likely just skimmed over in disgust. If you’re like me, dear reader, you don’t care if the writers you check in on semi-regularly watch the same recycled garbage you do.
You don’t care for feigned and half-hearted attempts at a connection with me and you probably don’t want to know about my weekend.
No, dear reader, you’re the kind of person who grabs a menu, blitzes past the entrees and demands a burger before the waiter has even asked what you’d like to drink. You take life by the throat, goddamnit!
So let’s skip the pleasantries. You want to know if there’s money to be made here, and I’ve got the answer for you.
The global perfume market reached a value of USD$38.8B in 2018, according to Research and Markets–an increase of $10B since 2008–and this market is expected to reach $70B by 2022.
North America currently has the biggest market share but Asia Pacific is showing the highest growth for fragrance products due to the explosive growth of India and China.
According to the National Bureau of Statistics China, annual per capita disposable income of urban households in China increased from USD 2,271.0 in 2008 to USD 3408.5 in 2012. The overall annual disposable income in India medium household income increased from USD 1,366.2 billion in 2010 to USD 1,587.6 billion in 2013.
–Persistence and Markets
Now it’s true Yield can’t be expected to compete with the perfume giants toe-to-toe. That’d be crazy.
But Yield has something those other companies don’t: Yield Growth is riding the hemp-oil wave.
So what does Yield bring to the table? The answer takes us back to the Indus Civilization of 3300 BCE where such perfumes are less accessory than cultural artifact.
These perfumes, known then as attar, were traditionally used by royalty and given in ornate crystal bottles to their guests, possibly as a way of signifying their own wealth.
Urban Juve is continuing that tradition by creating spiritual successors to those perfumes with a modern twist.
From their ingredients to the packaging, Urban Juve is staying faithful to the rich history of South Asia and the fragrances they introduced to the world.
“Our new perfumes use pure essential oils derived from botanical sources—the same kind that have been used in the Ayurvedic tradition for many centuries.”
–Bhavna Solecki, director of product & content at Urban Juve
The initial six blends will be available in early 2020 through the company’s online store and through select retail partners.
Yield Growth closed at $0.70 today. The company has a market cap of $61M and has 87.2M shares issued and outstanding.
We think the company is ready for takeoff.
–Ethan Reyes
Full disclosure: Yield Growth is an Equity.Guru client.
