Back in the day, Chris Parry took the founders of Namaste (N.C) to task for over-hyping their ecommerce platform in a man bun-fueled marketing rage. Vejii Holdings (VEJI.C) CEO Kory Zelickson was one of those founders, and learned some valuable lessons that have translated to his new venture, another ecommerce platform, this time focused on plant-based, vegan, and non-processed foods.

With the plant-based sector coming down from unrealistic highs, and the establishment of delivery infrastructure not being exactly cheap to do,  Zelickson and I sit down and hash out the reality of his start-up, his early wins and acquisitions, and whether his stock price is offering smart investors a ‘Namaste stigma discount’ that his revenues will soon blow through.