Wayfinding is a part of our daily lives, whether we recognize it or not. From the mall to the airport, signs guide us through unfamiliar spaces. But what if we could take wayfinding to the next level with augmented reality? In a recent video, Chris Parry introduced us to ARway (ARWY.C), a system that has the potential to revolutionize the wayfinding industry.
Here’s what you need to know.
What is ARway?
According to Chris Parry, ARway, or “Augmented Reality way,” is more than a technology – it’s a new way of thinking about navigation and experience. This innovative system combines the traditional signage that we are used to with augmented reality to create a more immersive and intuitive wayfinding experience.
Wayfinding: A Massive Deal
Wayfinding is everywhere. From the signage that helps you navigate a new town to the strategically placed directions inside an Ikea store, wayfinding is a massive industry. But it’s more than just arrows and signs; it’s about movement, direction, psychology, marketing, and brand building.
The Power of AR in Wayfinding
ARway takes traditional wayfinding to a whole new level by adding augmented reality. Instead of just pointing you to your endpoint, ARway guides you through an immersive experience, showing you various points of interest along the way. It’s like having a personal tour guide in your pocket, directing you through a space in a way that enhances your overall experience.
ARway: An Indoor GPS
GPS helps you get to a building, but what about once you’re inside? That’s where ARway comes in. Acting as an “indoor GPS,” ARway can guide you to a specific room within a building or even lead you to a specific car in a dealership lot. The possibilities are vast, from stadiums to amusement parks to car dealerships.
A Technology for Everyone
One of the beauties of ARway is its accessibility. You don’t need to be an expert to set up an ARway system. Facilities can quickly and affordably integrate this augmented reality wayfinding into their existing structures. This democratization of technology opens doors for businesses of all sizes to enhance their visitors’ experiences.
Conclusion
ARway is more than a tool; it’s a game-changer in the wayfinding industry. Combining the power of traditional signage with the immersive experience of augmented reality, ARway has the potential to transform the way we navigate spaces. Whether it’s finding your way to a specific department in a university or grabbing a snack at a stadium, ARway adds a whole new layer of interactivity and engagement. The future of wayfinding is here, and its name is ARway.
