1933 Industries (TGIF.C) blows up, jumps 35% preceding California harvest announcement

You've gotta love it when a plan comes together: 1933 Industries (TGIF.C), which has been banging the same 'we're grownups, we're doing it right, hang tight' drum for several years now, dropped news this February 14 that will make any Valentine's heart swell with joy. "Following the completion of a combined 20,000-square-foot expanded cultivation, extraction, manufacturing and distribution facility in the Los Angeles area, the company began harvesting its first cannabis crop this week to be utilized for both its proprietary brand Alternative Medicine Association (AMA), as well as for its licensing partner luxury brand Blonde cannabis, with products earmarked for dispensaries for the first time outside of Nevada."

This is an actual MedMen (MMEN.C) news release

When a cannabis company loses a lot of money every quarter, and has to sell real estate, cancel acquisitions, lay off staff, renegotiate existing financing to higher interest rates and offer stock to new financiers at a discount to the market price, all to stay afloat, one might expect their newsflow to show bold new moves, innovation, maybe some hard austerity decisions.