FansUnite: Focusing on Affiliate Business to Maximize Growth Potential in the iGaming Industry

FansUnite (FANS.T), a leading online gaming company, recently announced its strategic shift towards its Affiliate business, a move that has been gaining momentum in the iGaming industry. The company’s CEO, Scott Burton, explained the company’s move to Equity Guru founder, Chris Parry, in our latest installment of The Gauntlet:

The iGaming industry is experiencing rapid growth, with new markets emerging and the industry generating more revenue than the Hollywood movie industry. The market is predicted to be worth over $173 billion and could reach $200 billion before 2023, and triple by 2027. However, with this growth comes an increase in competitiveness, risks, and fraud attempts. This is where FansUnite’s Affiliate business comes in, providing a reliable and secure platform for affiliates to promote their products and services.

Burton emphasized the importance of FansUnite’s shift, saying, “We see a huge opportunity in the Affiliate business, and we’re excited to focus on it to maximize our growth potential.”

Betting Hero, FansUnite’s Affiliate business, is the No. 1 live activation and customer acquisition gaming affiliate in the U.S. With revenue growth of over 500% since 2020, Betting Hero has reset the industry standard for excellence. It is the only at-scale affiliate company focused primarily on the North American opportunity, covering both retail and digital activation. Betting Heroes are experts at helping customers enjoy their experience betting on mobile.

On average, over 300 Betting Heroes are deployed at more than 185 individual locations, including casinos, major league arenas, and sports bars each week. They provide comprehensive QA product and feature testing through Betting Hero Research, ensuring clients’ platforms are performing at optimum levels. Additionally, Betting Hero Research provides clients with unbiased competitive and consumer analysis, as well as bespoke consulting services to inform strategy and help overcome their most critical challenges.

Approximately 50% of all new sports betting and iGaming customers are unable to successfully register, fund, and bet in the US. To solve this problem, Betting Hero is building the Hero Hotline, utilizing the intellectual property established from Betting Hero’s best-in-class live activation and research expertise. The Hero Hotline will be available to help anyone, anywhere, on any app, at any time.

Burton further explained the benefits of the Affiliate business for FansUnite, saying, “We see the Affiliate business as a significant opportunity to create a sustainable and profitable business model. By focusing on this business, we can leverage our strengths and expertise in the iGaming industry to provide a platform for affiliates that is reliable, trustworthy, and provides value to all parties involved.”

The company reported a total revenue of $27.30 million for the full year of Fiscal 2022, an increase of 387% over the same period in Fiscal 2021. Betting Hero was the main driver behind this revenue increase.

FansUnite’s shift towards its Affiliate business is a game-changer for the iGaming industry, providing a much-needed solution for affiliates looking to promote their products and services while ensuring their investments are secure. As the industry continues to grow, it will be exciting to see how FansUnite’s focus on its Affiliate business will contribute to the industry’s overall success. With Betting Hero leading the way, FansUnite is well-positioned to maximize its growth potential and become a dominant player in the North American iGaming industry.

FANS currently trades for $0.065 CAD per share for a market cap of $23.15 million.