Curaleaf Holdings (CURA.C) has partnered with retail tech platform, Repsly, to provide customer relationship management solutions in support of their United States operations.

CURA is one of the largest vertically integrated cannabis companies, sporting over 125 dispensaries across 23 U.S. states. They elected to go with Repsly after recognizing the need for a technological in support of its go-to-market needs in North America.

“With Repsly’s powerful operational platform and their Insights Dashboard business intelligence solution, we’ll be able to assess our wholesale execution plans with real-time and trended data on sales performance, promotion execution and more. These data-driven insights will allow our team to learn and pivot on a dime as feedback comes in from their field,” said Patrick Larkin, senior vice-president of sales at Curaleaf.

This agreement will give Curaleaf’s operations across the US the boost they need in terms of retail execution support, and business analytics and insights.

“Our team at Repsly is obsessed with helping our customers win by executing perfectly at all aspects of retail, every day. Knowing that we have the opportunity to help Curaleaf navigate competitively in one of the fastest-growing consumer industries, and that we can support Curaleaf and their portfolio of brands in their next generation plans, is extremely energizing for our team! We’re looking forward to rolling up our sleeves and working hard to demonstrate that Repsly is the right partner to support Curaleaf in this amazing growth journey,” said Matthew Brogie, chief executive officer at Repsly.

Curaleaf intends to release the Repsly platform later on this month.

—Joseph Morton