Else Nutrition Holdings (BABY.T) Hits a Growth Spurt, Up-Lists to TSX

$165.672M Market Capitalization

Else Nutrition Holdings Inc. (BABY.T) has been keeping busy, having made several notable press releases in the last few days. Most notably, the Company announced on January 24, 2022, that it received final approval for the listing of its common shares on the Toronto Stock Exchange (TSX).

“Listing on the TSX is a confirmation of our progress and marks another milestone on our journey, as we take significant strides in preparing ELSE for global growth…

This up-listing will serve to increase the exposure of our story and business potential to additional investors in the capital markets community and will further support the growth of our investor base,”

said Hamutal Yitzhak, CEO & Co-Founder of Else Nutrition.

Else Nutrtion’s common shares and warrants officially commenced trading on the TSX as of market open on January 25, 2022, under the ticker “BABY”. It is worth noting that the Company’s common shares and warrants have been concurrently delisted from the TSX Venture Exchange (TSXV).

Shortly after Else Nutrition’s up-listing to the TSX, the Company announced some pretty significant milestones. Most recently, on January 31, 2022, Else Nutrition announced that its Plant-Based Complete Nutrition products for toddlers and kids are now available on Kroger.com.

“Being available through Kroger’s large online presence as a grocery leader marks a great growth milestone for the Company…Kroger is a leader in grocery, and we’re thrilled that millions of people seeking healthy, clean nutrition for their families, can now access Else on this platform,”

stated Hamutal Yitzhak.

The Big Three

Kroger represents the largest grocery chain in the United States (US), with nearly 2,800 stores across 35 states. Under two dozen banners, the chain has achieved annual sales of more than $132.5 billion, making Kroger one of the largest retailers in the world. Furthermore, the company recently announced that one of its newest “Our Brands” products surpassed $1 billion in annualized sales, adding yet another billion-dollar brand to Kroger’s portfolio.

In terms of e-Commerce, Kroger has grown substantially. In 2020, the grocery chain saw its e-Commerce sales increase 79%, with $11.18 billion in digital sales. As a result of various investments into e-Commerce and a surge in online grocery sales following the onset of COVID-19, Kroger was able to secure a spot on eMarketer’s annual list of Top 10 US Retail e-Commerce Companies.

Just barely ranking above Costco Wholesale, Kroger was able to secure a No. 9 spot on eMarketer’s list. At first glance, No. 9 hardly seems like something to write home about. However, this list places Kroger on the same playing field as industry titans such as Amazon, Walmart, and Apple. Let’s not forget, Kroger is the largest grocery chain in the US. With this in mind, upping its e-Commerce game should be child’s play for the company.

“We’re delighted to have our products available to Walmart shoppers…This will serve as a springboard for further growth to kick-off the year, and makes our Clean Label certified, whole Plant-Based products even more accessible to millions of wanting families,”

commented Hamutal Yitzhak.

Speaking of Walmart, Else Nutrition announced on January 27, 2022, that its toddler and kids nutrition products are now also available on Walmart.com. Keep in mind, Walmart ranked No. 2 on eMarketer’s Top 10 US Retail e-Commerce Companies list, behind Amazon. Prior to the pandemic, Walmart’s US e-Commerce sales were still top-notch, reaching $30 billion. Looking forward, the company’s e-Commerce sales are projected to reach $64 billion by the end of 2022.

Additionally, compared to pre-pandemic levels, Walmart.com saw its online traffic increase an impressive 48%. In particular, the grocery and Fast Moving Consumer Goods (FMCG) segments underwent a surge in popularity following the onset of the pandemic. Aside from Kroger.com and Walmart.com, Else Nutrition’s products are also available on Amazon.com, which the Company announced on March 2, 2021.

With this in mind, Else Nutrition certainly knows how to network. According to recent data from Amazon, Else Nutrition’s products have done quite well on the platform. To be more specific, the Company had a 62% repurchase rate compared to a 40-45% repurchase rate for other brands in the same category. Moreover, Else Nutrition’s sales grew approximately 10% month-to-month over the past six months as of October 27, 2021.

The successful listing of Else Nutrition’s products on Walmart.com and Kroger-owned online platforms has grown the Company’s online sales by more than 27% compared to Q2 2021 and 77% compared to Q1 2021. In addition to fortifying its e-Commerce operations, Else Nutrition was also able to grow its US retail presence to more than 1,200 listed stores including listings with Rouses Markets, Harmon’s Grocery, and Roche Bros. For a closer look at Else Nutrition, check out this article!

Else Nutrition’s share price opened at $1.66 today, up from a previous close of $1.57. The Company’s shares were trading at $1.57 as of 12:07 PM EST. Currently, the Company has traded 254,060 shares.