Versus (VS.Q) Announces Partnership with Frias Agency

Versus (VS.Q) has announced a strategic partnership with Frias Agency, a full-service experiential marketing agency. The Company’s partnership with Frias is intended to power the technology behind interactive experiences for live events and digital activations.

“Versus is proud to announce another world-class partner to help us to bring our real-world prizing and rewards to global audiences…we look forward to working with Frias and their partners to bring rewards to players and fans at some of the world’s most exciting live events, whether they’re at the venue, at home, or wherever they’re watching from,” said Matthew Pierce, CEO of Versus Systems

Versus has created a versatile in-game prizing and promotions engine that provides an interactive experience for users. The platform allows publishers, developers, and creators of interactive medias to offer real world prizes inside their content. This enables players, viewers, and users to choose from a pool of offered prizes and complete via in-app challenges to win their desired prize. Furthermore, the engine can be integrated into mobile, console, and PC games as well as mobile apps and streaming services.

While Versus provides the software for an interactive experience, Frias focuses on the structure of events. Frias is recognized for working with notable beverage brands such as Corona, Cerveza Modelo, and Crush to name a few. Additionally, Frias has worked with professional boxer Canelo Alvarez and sports promoters like Matchroom Boxing and Premier Boxing Champions. The company is responsible for a variety of event prep tasks such as design, strategy, warehousing, and logistics.

“We are thrilled to bring the unique experiences Versus Systems builds to our events…the combination of Versus’ technology and our multi-national, multi-platform audience reach will produce mutual benefits for years to come,” Andre Martelly, CEO of Frias

Versus’ partnership with Frias serves to be advantageous for both companies.