On October 28, 2019, Experion Holdings (EXP.V) announced that the Head Grower of Citizen Stash’s award-winning cannabis strain “Lemon Zkittle” has been nominated as Top Master Grower for the 2019 Cannabis Awards.

The Master Grower’s name is Liam McKenzie.

Street-level consumers have already cast their vote.

Lemon Zkittle is “a hybrid strain that is a result of crossbreeding ‘Las Vegas Lemon Skunk’ & ‘Zkittle’,” states Leafly.com, “she produces bright green buds with a tinge of yellow, while being accompanied by a raw citrus taste & rich lemon aroma”.

Pesticide free, hand harvested and hand trimmed, Lemon Zkittle has 4.8-star rating on Leafly – with about 80% of reviewers giving it 5-stars.

“The high makes you feel energetic and alert. Citizen Stash definitely know what they are doing can’t wait to try more of their products in the future!”, wrote Nitrogrowshow.

“Fresh fresh fresh!!!” wrote Scoutmasterbailey, “Beautiful hand-trimmed light green nugs dusted in trichomes with hints of zest & slight skunky undertones. One of the best quality buds on the legal market today. ”

“1 or 2 drags from a joint will have you elevating immediately,” wrote hika916, “Effects are immediate, powerful, euphoric…no paranoia or anxiety.”

Experion grows quality cannabis, with strains sourced from rare genetics and cultivated using the highest standards.

The concept is simple; grow well, provide consistency, win the loyalty of customers.

Jay Garnett, the CEO of Experion, founded Seattle’s Best Coffee Canada in 1993, and expanded it across the country until it was acquired in 2003 by Starbucks. Garnett was also the CEO of Steaz organic teas, which was ultimately acquired by the Mexican food and drink distributor giant, Novamex.

He’s a proven company builder, and he’s laser-focused on turning Experion into premium craft cultivator.

A month ago, Garnett addressed his shareholders:

“Our plan is simple, build a viable business and chart a path to profitability,” stated Garnett, “It is our belief that executing a plan to profitability will set us apart from our competitors while rewarding our shareholders and attracting new investors.”

“Experion opened the year with news of the EFX purchase [a research lab running clinical cannabis pain management trials] which catapulted the stock to almost a double, but then came a sell-off,” observed Equity Guru’s Chris Parry on June 2, 2019, “The company has had more good news than bad: they’re selling through Broken Coast, they’re supplying a few other LPs, and Open Fields in Saskatchewan.

But every time there’s been good news it’s been followed with a sell-off, which would tell me that there have probably been a lot of guys who have been sitting, waiting for awhile, to get an exit point.”

In this September 13, 2019 Equity Guru podcast, Ethan Reyes asks Garnett about his views on the “ongoing sector-wide slump.”

Six weeks later, “Slump” is euphemism for the savage decline of Experion’s share price.

The stock has been taken behind the woodshed, beaten, flogged, kicked and curb-stomped.

“We are extremely honored and proud of Liam’s nomination,” stated Garnett, “Liam brings a wealth of experience, but it is his pride and passion that stands out.”

“Liam’s position amongst the Top 5 in Canada was not a secret to the Experion team,” continued Garnett, “Liam’s expertise in his role is in line with Experion’s culture of striving for and adhering to the highest levels of compliance, which is evident in our recreational and adult-use brand Citizen Stash.

Shipments of Lemon Zkittle often sell out in hours.

  • Citizen Stash is EXP’s adult-use brand, which introduced the award-winning strain “Lemon Zkittle”,
  • Kanabé is EXP’s brand for cannabis health and wellness products.
  • EFX is focused on medical applications and treatments using cannabis, and has developed several proprietary formulations for pain control.

“We increased cultivation and processing space by 50% in the third quarter of 2019 through improvements at the Mission facility,” stated Experion’s Management Discussion and Analysis (MDA) published this week.

In Q3, 2019 EXP shipped over 3,500 clones to two grow partners in British Columbia and Alberta with revenue from these partnerships being realized as early as Q4, 2019.

The Mission facility has undergone renovations, preparing for oil extraction and to increase processing space.  Now EXP can extract up to 24,000 kilograms of biomass annually from cannabis and hemp.

Revenue increased to a modest $172,877 in Q3, 2019, compared to zero in the same period in fiscal 2018.

Last year, Lemon Zkittle took 1st place for Best Sativa at the Highlife Cup, held in the Netherlands.

Winners in a total of 32 categories in the Cannabis Awards will be announced at the CCAs black-tie gala on November 8, 2019 at the Fairmont Royal York hotel in downtown Toronto.

“We are and will continue to take a ‘long-game’ approach,” stated Garnett, “With cash on hand, no debt, and revenue-generating brands, we are in an enviable position that has enabled us to be opportunistic in these changing markets and industry conditions.”

Full Disclosure: Experion Holdings is an Equity Guru marketing client.

Written By:

Lukas Kane

Lukas Kane was previously the CEO of a North American investment news syndicate. He was also the Communication Director for a consortium of publicly traded companies. A Senior Writer at Equity.Guru, Mr. Kane writes about mining, cannabis, energy, technology and biotech.

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