1933 Industries (TGIF.C) is ramping up their marketing game for 2019 by taking on an athlete endorsement and showing up at the Oscars.
Getting the word out on a product is often the hardest hurdle for a company to get over in the race to steady profits, but 1933 Industries has a good handle on it.
The company just signed professional athlete and mixed martial arts (MMA) competitor, Sarah Moras, as a Canna Hemp-sponsored for a six month engagement to promote the company’s action sports division and to promote the Canna HempX brand.
“We have launched our Action Sports Division to engage and educate athletes about CBD recovery, with a focus on health and wellness. Ms. Moras is an ideal athlete to represent our brand and we look forward to working with her in this initiative,” said Chris Rebentisch, chief operating officer and founder of Infused MFG.
Infused MFG, 1933’s wholly-owned subsidiary, has established its new Action Sports Division and has set its sights on professional athletes to help with marketing its CBD sports recovery cream.
Canna Hemp cream was launched in conjunction with Grizzly Griptape in 2018.
Infused is also leveraging the growing popularity of its CBD-based skin product in the skateboarding community to branch into the octagon.
Canna HempX is a perfect fit for MMA because it helps ease the aches and pains of training.
It works as a pain reliever, eases muscle spasms, and assists in healing bruises, injuries and aches from arthritis, which makes it a perfect fit for MMA.
1933’s MMA foray
Moras is a Canadian mixed martial artist presently competing in the bantamweight division.
She has also fought in Invicta FC and competed in The Ultimate Fighter: Team Rousey vs. Team Tate.
“I am pleased to represent Canna HempX. Training multiple times a day is exhausting and takes a toll on my body. With Canna HempX CBD, I am able to push harder, recover quickly and stay focused longer,” said Moras.
Additionally, 1933 had a presence at the Wow Creations Celebrity Gift Lounge on Feb. 22, 2019, ahead of the 91st Academy Awards, exposing the brand to nominees, presenters, A-list celebrities and industry influencers.
It’s a space coveted by companies in in search of brand and product promotion during the week of the most prestigious awards ceremony in the film industry.
Infused MFG was in the house with their Canna Hemp line of hemp-derived cannabidiol health and wellness products, giving out CBD relief cream and CBD elixirs at the event, which took place at the W Hotel in Beverly Hills, California.
–Joseph Morton
Full disclosure: 1933 Industries is an Equity.Guru marketing client.