Sometimes a company just times their run right.

Over a weekend in which large numbers of Californians are queuing up at neighbourhood bodegas and gas stations to buy into the 10th largest Powerball lottery prize pool in state history, the tech boffins at Lottogopher (LOTO.C) have unleashed a state-wide promotion campaign in which they’ve offered folks signing up to their online ticket buying service a coupon code for a free Powerball ticket.

Folks who subscribe to their $12 per month ticket valet service, in which they can buy, check, and cash tickets online with no mark-up, can use the coupon ‘435’ and get a free shot at winning $435 million.

Sponsorship campaigns at the Anaheim Ducks NHL arena have helped to get the brand out far and wide, and ongoing media coverage hasn’t hurt things at all, but as that prize pool expands and the press pays more attention to it, the expectation is Lottogopher’s user numbers will elevate.

And if that’s not enough… there’s even a borderline Kardashian in the mix.

Had a blast shooting this with @lottogopher. Powerball is $375 million on Wednesday June 7th- order your tickets online now at www.lottogopher.com  #LottoGopher #Powerball #ad

A post shared by Scott Disick (@letthelordbewithyou) on

Lottogopher stock ran hard in early Monday trading, moving from $0.47 to $0.55, up 17% on solid volume.

— Chris Parry

FULL DISCLOSURE: Lottogopher is not an Equity.Guru marketing client, but the author has purchased shares in the company.

Written By:

Chris Parry

A multi-Webster Award winner for excellence in BC journalism, Parry is the founder and publisher of Equity.Guru, which he built with the specific plan to blend old school reporting with stock promotion, in a way that puts the emphasis on truth, high standards, and ethics. Parry is a veteran of TV, radio, and print, and consults with public companies to help them figure out their storylines, lay down achievable milestones, and improve their communication with shareholders, while also posting regular deep dive analysis of companies in the public spotlight.

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