In 1972, Atari launched Pong, ushering in the age of video games. Almost fifty years later, 2.7 billion people of nearly every stripe are gaming the world over in a market estimated to be worth over USD$200 billion by 2023. No longer constrained to the arcade, the marketplace is jammed with over one million offerings from mobile to VR, swamping gamers with content and forcing developers to heighten their engagement factor. But after all the bells and whistles of graphics and programming, how can a game designer increase interest and playing time for their product? Versus Systems (VS.C) has created that necessary edge by developing a proprietary in-game prizing and promotions engine that allows game publishers and developers to offer in-game and in-app prizing across mobile, console, PC games, and streaming media. A win-win for developers, advertisers, and gamers, this increased engagement and in-game revenue without the annoyance of traditional ads, results in 36% of Versus-challenge winners arriving at physical locations to redeem their prizes compared to the less than one percent of traditional promotional giveaways. All this while improving the gaming experience for 97% of focus group participants. Versus recently teamed with HP, powering the computer giant’s rewards program for the Omen series computers. The company also added streaming video through Kast and formed a strategic relationship with mobile game developer, Animoca. As evidenced by the company’s recent deal with leading-edge medical software developer PredictMedix (PMED.C), the benefits of gamification go well beyond MMOs. (massively multiplayer online) With current in-game ad giants like Unity earning more than $300 million a year in revenue with a $3.0 billion-plus valuation, Versus Systems has a lot of runway for success, giving investors a winning opportunity.