Zoomd Technologies (ZOMD.V) released it self-serve software-as-a-service (SaaS) version of its platform, and onboarded Tangelo Games, La-Mark and MuvMobile, according to a press release.
Zoomd views its artificial intelligence driven platform as a resource and time saver for its users in terms of advertising purchase and optimization. It unites a users advertising campaigns together under a central command centre and gives advertisers access to all of Zoomd’s user acquisition capabilities across a number of different channels, including TikTok.
“Zoomd’s new SaaS platform puts Tangelo Games on the right track to accomplish the goals we had for user acquisition by providing us total transparency and convenience across the premium global media channels. It’s refreshing to see a platform that saves you time and provides the kind of transparency that the industry sorely needs, and we are excited to be one of the pioneers to utilize the new SaaS model,” said Dany Kashti, chief executive officer of Tangelo Games.
Zoomd is down 2% on the day, trading at $0.245.
—Joseph Morton