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October 05, 2022


Investment information for the new generation

Cannabis value plays in the $100-200 million CAD market cap region

This past Wednesday, Emblem (EMC.V) released its second quarter financials with some impressive numbers. Emblem has been on a tear since last week which proves that this sector still values strong numbers and not just hype.

EMC.V is up 30% since they released earnings this past Wed., busting through its 50 & 200 day moving averages.


Emblem is a Toronto based company and currently trades at $1.31 CAD with a market cap of $158 million CAD. Emblem recorded $1.5 million CAD in revenue last quarter and a 36% quarter over quarter increase in active registered patients reaching 4,000+ active registered patients.

The most impressive figure from Emblem’s financials is an industry leading average sale price of $10.17 CAD per gram. If Canada follows in Washington and Oregon’s footsteps by having an over supply of cannabis, premium bud will win out in the margin’s game. Many producers talk about selling their bud at a premium, Emblem has actually gone out and done it.

Before news of an oversupply in the US, the name of the game was ‘funded capacity.’ Companies were eager to put ” 1 million sq/ft greenhouse” their pitch deck, or “100,000 kg’s fully funded for 2019.”

If enough are companies harvests 100,000 kg of cannabis per year, all the while competing with each other on price, and end up selling it at $5-7 CAD per gram, it could invite a “race to the bottom.” Get ready for sliding margins as more and more of these massive greenhouses also bring their 100,000 kgs to the market.

The lost value investor

Benjamin Graham’s value investing theory popularized in 1949 best seller The Intelligent Investor, has made people like Warren Buffett abundantly rich. The concept of value investing has been an afterthought in the cannabis space so far. This sector loves news, acquisitions, joint ventures, supply deals, “funded capacity” and huge greenhouses. People don’t care about price to book ratio, current ratio, working capital ratio, debt to equity ratio. They want x___square feet by 20___.

“Only when the tide goes out do you discover who’s been swimming naked”

-Warren Buffett

“It’s a new and exciting industry and fundamentals don’t matter”, claims the new investor.  That may have been true during the end of 2017, start of 2018 where nearly everyone made money while the market was hot.

2019 may be the year companies are going to have to keep the promises they made. If so, the sector could get hit with some reality. Back in May of this year Aphria (APH.T) CEO Vic Neufeld said in an interview on Midas Letter he believes there will be a large LP squeeze in Q3 of 2019, when it will become obvious that certain companies won’t be able to deliver. He said that potential reality would be a great opportunity for a big player like Aphria to step in and fill those orders.

If there is a future LP squeeze investors may want to look at companies who, instead of putting out hordes of news, were focused on building a business. Emblem for example stays relatively quiet, putting out an average of 2-3 press releases per month. They’re also among the unit sales leaders for companies in their size range.

Buffett-style value metrics in the cannabis sector

We’ve identified a few companies that could represent good value based on the three key financial health ratios that Warrent Buffet uses to identify companies that the market has under-priced: price/book ratio, current ratio, and debt/equity ratio.

Price/book ratio

P/B ratio = market price per share / book value per share

In basic terms, price to book value is the book value per share (  (total assets – total liabilities) / number of shares outstanding) divided by the price of a share. The lower the price:book ratio, the more equity exists within each share.

Current ratio

Current Ratio = Current Assets / Current Liabilities

The current ratio measures a company’s ability to pay short-term and long-term debt. The higher the number, the more likely that company will be able to pay off its debt. This measures how far a company’s cash will take them. Buffett needs his stocks to have a current ratio of 1.5 or higher.

Debt/equity ratio

Debt/Equity Ratio = Total Liabilities / Shareholders’ Equity

Buffet also requires a debt/equity ratio of 0.5 or lower. To calculate this number, simply divide the total debt by the equity, this shows shareholders how much leverage a company has on its business.

Based on these fundamentals the most undervalued cannabis companies around the $100-200 million CAD dollar market cap are:

Ticker Company Marketcap
(Millions CAD)
Price/Book Current Ratio Debt/Equity Revenue
(Millions CAD)
(latest Q)
WMD.V Weed MD 176M 2.8 14.1 0.14 1.1M
EMC.V Emblem 158M 1.4 14.79 0.25 1.5M
GLH.C Golden Leaf Holdings 148M 2.1 7.14 0.32 3.2M
GENE.V Invictus 133M 1.2 15.59 0 1.3M
ISOL.C Isodiol 127M 2.8 3.41 0 5.8M


WeedMD is a licensed cannabis producer and operates a 26,000 sq/ft production facility with a current capacity of 4,500 kg’s in Aylmer, Ontario.

Emblem is a licensed cannabis producer and operates a 23,500 square foot facility in Paris, Ontario.

Golden Leaf Holdings is a cannabis retail company based in Portland, Oregon. It sells pre-rolls, edibles, extracts in Nevada and Oregon through a number of subsidiaries including Chalice Farms.

Invictus is a licensed cannabis producer based in Hamilton, Ontario with 16,000 sq/ft of grow space in Ontario and 39,600 sq/ft grow space in Alberta. Invictus is an Equity Guru marketing client. Their revenue comes partially from their interest in hydroponics solutions company Future Harvest. Invicuts does grow and sell weed, notably to Canopy’s Craftgrow line, but does not say what their revenue is from marijuana sales.

Isodiol is a Vancouver, BC based company who create several lines of CBD products mainly targeted at athletes and people with active lifestyles.

Once reality hits this market (if it hasn’t already) undervalued companies will most likely be the new focal point of the industry.  With Canopy’s recently acquired $5 billion CAD from Constellation Brands a new profitable investment strategy may be to hunt down potential acquisition targets.

Surely Canopy will be focusing on international expansion, but, a highly undervalued company is always a possible acquisition target for any intelligent business looking to expand its operations.

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